Industry Veteran to Lead LAUFEN’s Brand Expansion in the Americas
LAUFEN, the Swiss premium bathroom brand has appointed Javier Korneluk to act as Laufen US Managing Director with the overall responsibility of the Americas effective September 1, 2013. Korneluk comes to LAUFEN with a wealth of experience building major brands within the bathroom industry. Korneluk will be headquartered in New York City, where LAUFEN this past year had established a presence for their Global Projects Division. “I am extremely honored to be joining such a respected company with its long history and well known brand. Looking forward to building upon that history and furthering the brand in the Americas.”
Korneluk joins LAUFEN after a distinguished career with other global brands such as Victoria & Albert, Blanco and Ideal Standard. It is this breadth of experience and knowledge that he will use to further the LAUFEN brand here in the Americas.
“As LAUFEN continues its expansion into the Americas with unparalleled designs, collections and offerings, we needed someone with a depth of knowledge and understanding of the manufacturing process, distribution strategy and overall sales management for this large and critically important territory,” said Alberto Magrans, Senior Managing Director, LAUFEN. “Javier Korneluk’s experience fit perfectly with our long-term strategy. We couldn’t be more pleased.”
For the past 10 years, LAUFEN’s brand has continued to gain in popularity in North America. Their combination of Swiss design and aesthetic, coupled with their superior manufacturing capabilities and their willingness to partner with renowned designers and architects has given LAUFEN a much-deserved cache and numerous awards. This past year, they were awarded the GREEN GOOD DESIGN award for their revolutionary new ceramic material, SaphirKeramik, and in 2012, their collaboration with Roberto Palomba garnered LAUFEN the GOOD DESIGN award.
About LAUFEN
Laufen Bathrooms AG is a Swiss company specialising in high end complete bathroom solutions. Laufen’s head offices are located just outside Basel. Established in 1892, it operates internationally manufacturing bathroom ceramics and faucets and distributes furniture, accessories for the bathroom and bathtubs. Laufen employs a workforce of 1,800 with seven factories located in Switzerland, Austria and the Czech Republic and produces 3 million ceramic items per year. It boasts collaborations with important partners like the design companies Kartell and Alessi and internationally well-known designers such as ps+a/Ludovica and Roberto Palomba (Palomba Collection, Kartell by Laufen), Stefano Giovannoni (ILBAGNOALESSI One), Wiel Arets (ILBAGNOALESSI dOt), Hartmut Esslinger/Frog Design, Platinum Design, Phoenix Design, Platinum Design and Process Design. For additional information contact DRS and Associates at 818.981.8210 or www.drsandassociates.com.