At KBIS 2014, the State of the Industry Address will be delivered by Francisco “Paco” Martinez-Cosentino, President of the Cosentino Group, on Wednesday, Feb. 5, from 1:30 to 2:30 p.m. This featured speaker session will provide a worldwide perspective on today’s kitchen and bath industry, as well as the changing global economies. Paco is a leading entrepreneur in the kitchen & bath and architectural industries. Through extensive research and development under his leadership, Cosentino released Silestone to the market and made it one of the most sought after surfacing products in the world. Paco continues to drive Cosentino’s 2,000 employees worldwide, and develops new and revolutionary surfacing products, targeting various market segments. In this presentation, he will focus on how to best position a company, product, or service, and will also present strategies for success in an overly competitive global marketplace.

To read more about this session and register, or to get a detailed listing of all of the courses and conference sessions at KBIS 2014, visit kbis.com, click on the conference tab and sort by Learning, Conference, CEU credit and more.