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White Good Named Agency of Record for nobilia

Dec 10, 2019

Good Named Agency of Record for nobilia 

German manufacturer of European Fitted Kitchens, Baths and
Living Spaces is poised to build the Category of European Kitchen Furniture in
North America

LANCASTER, PA (December 9,
2019) –
White Good, a full-service MARCOM
agency specializing in the residential and commercial design and construction
industry, has been named as Agency of Record for nobilia. Begun in 1945, when Master cabinetmaker
Johann Stickling and his brother, businessman Willy Stickling, founded a
cabinetmaker’s workshop in Avenwedde, Germany as a non-trading partnership,
nobilia started as a producer of sewing cabinets and occasional furniture. Today nobilia is known world-wide for its
modern integrated living concepts and intelligently designed and engineered
portfolio of kitchen and bathroom furniture. The Company produces over 3,500
kitchens per day – all pre-sold, all made in Germany. 

is an honor to be named the full-service Agency of Record for nobilia,” said
Sherry Qualls, president, White Good. “nobilia is perfectly positioned to
deliver the living spaces, kitchens and baths that the North American consumer
longs for.  Coupled with extremely
competitive pricing and an ability to create flexible designs and
configurations, nobilia is destined to reinvent the American kitchen and
bathroom spaces. We’re very excited to be a part of creating an entirely new
category for the market!”

kitchens speak to a fresh perspective towards life – offering something for
every taste – at an attractive value. No longer are German-made, custom-built
and beautifully designed kitchen furniture solely for the wealthy. Employing
many ideals of the Bauhaus movement; nobilia kitchens, bathrooms, and inspired
living spaces harmonize the distinction between the fine and applied arts while
reuniting creativity and industrial design.

are very pleased to be working with an agency that understands our channels,
products and programs,” said Mikael Akerberg, CEO, nobilia North America.  “nobilia is committed to the North American
market.  Having a partner like White Good
will help us correctly position, educate and excite consumers, showrooms and
design professionals.  We look forward to
making a mark together.”

Good will drive strategic ideation, content strategy plans and execution to
support product launch, event and trade show programs – all designed to build
awareness and engagement with influencers, showroom consultants and consumers.

About White Good

A member of the American Association of Advertising Agencies,
White Good is a fully integrated marketing communication agency dedicated
solely to building the brands of manufacturers and marketers of furnishings,
decorative finishes and building products for the residential and commercial
market segments. For more information, visit

About nobilia

was founded in 1945 by brothers Johann and Willy Stickling and has since grown
to become the worldwide market leader for kitchen furniture with customers in
over 90 countries across all continents. nobilia manufactures exclusively at
two locations in Germany, producing over 3,500 kitchens daily. For more than 70
years, nobilia kitchens have delivered up-to-date personalized design,
outstanding brand quality and superb value. Still family owned and operated,
the nobilia culture honors and respects its long-lasting and close customer
relationships around the globe.


North America



Jennifer Brough

White Good


Brittney Green

White Good 


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