Search IconA magnifying glass icon.

LAS VEGAS • FEB 25 – FEB 27, 2025


NKBA Global Connect Collaboration with KBI Globally

Apr 12, 2024

NKBA Global Connect Announces Asociacion de Mobilario de Cocina (AMC), the Spanish Association of Kitchen Manufacturers, as newest Global Connect Strategic Alliance Partner

NKBA Global Connect Strategic Alliance Partners Collaborate to Advance the Kitchen and Bath Industry Globally

Bethlehem, PA – (April 12th, 2024) —The National Kitchen & Bath Association (NKBA), representing nearly 50,000 North American kitchen and bath industry professionals, and the owners of the Kitchen and Bath Industry Show (KBIS), announces its newest NKBA Global Connect Strategic Alliance Partner: Asociación de Mobiliario de Cocina (AMC).

Since 1978 AMC has been representing companies that make up and drive the Spanish kitchen furniture business. Its members include kitchen furniture manufacturers, household appliances, sinks, countertops and components, table and chair manufacturers, distributors and collaborating companies. As the kitchen furniture association for Spain, AMC is the voice of the industry, communicating the value, innovation and future direction for the sector.

“Our NKBA Strategic Alliance Partners are critical to the success of Global Connect,” said Suzie Williford, Chief Global Relations Officer, NKBA. “Their commitment to collaboration and communication, sharing their programs, agendas and events as well as sharing those of Global Connect with their members truly facilitate our ability to bring the industry together. We’re very pleased AMC is part of our network.”

NKBA Global Connect welcomes AMC as a Global Connect Strategic Alliance Partner, intending to establish lines of collaboration to promote associated companies interested in establishing or growing their presence in the North American market. AMC leadership executed the agreement at the Kitchen and Bath Industry Show (KBIS) where Juan Luis Salvador, president of AMC and Santiago Alfonso, vice president of communication and corporate reputation at Cosentino and former vice president of AMC joined the first NKBA Global Connect Strategic Alliance Partner Forum

NKBA Global Connect Strategic Alliance Partners encompasses an international community of kitchen and bath industry leaders, committed to amplifying the vision of NKBA Global Connect, and cultivating relationships designed to smartly grow the industry worldwide.

About NKBA Global Connect:

The NKBA Global Connect goal is to expand the visibility of the NKBA and the Association’s premiere trade show event— the Kitchen and Bath Industry Show (KBIS) – internationally with design professionals, brands, influencers, and other industry constituents. The initiative offers resources and connections to help international brands enter the North American kitchen and bath marketplace. Access to industry experts, proprietary NKBA market data, North American design and construction insights, VIP events and networking programs gives NKBA Global Connect members a unique view into the market before they commit to launching. It is designed to facilitate discussion on conducting business and participating in trade development events in North America and, conversely, in Europe and beyond for North American brands looking to extend their global footprint.

NKBA Blog:

About the National Kitchen and Bath Association and the Kitchen and Bath Industry Show:

The National Kitchen & Bath Association (NKBA) is the non-for-profit trade association that owns the Kitchen and Bath Industry Show (KBIS), as part of Design and Construction Week (DCW). With nearly 50,000 members in all segments of the kitchen and bath industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful, and functional kitchens and bath spaces. The mission of the NKBA is to inspire, lead, and empower the kitchen and bath industry through the creation of certifications, specialty badges, marketplaces, and networks. For more information, visit or call 1-800-THE-NKBA (1-800-843-6522).