Newly available NKBA Size of Industry: Kitchens Report provides strategic insights into marketplace

HACKETTSTOWN, N.J. (May 8, 2017) — More than 10 million households remodeled their kitchen in 2015, amounting to a $49 billion annual industry according to research from the National Kitchen & Bath Association (NKBA). The NKBA U.S. Market Size Study: Kitchen Products also finds that consumer spending in this market ranges from an average of $1,024 for a simple replacement job, to over $19,000 for a complete remodel.

This study, completed in cooperation with The Farnsworth Group, provides detailed data on 17 major product categories in the kitchen space. It includes types of kitchen products purchased by consumers and professionals, the amount spent by each, product volumes by type of project, where items were purchased and more.

An executive summary of the study is available to NKBA members free of charge and to nonmembers for $99. The full report is $99 for members and $499 for nonmembers. Both the executive summary and full report are available at nkba.org/research.

Other findings include:

• Just under one in five kitchen remodel/replacement jobs (19 percent) were complete remodels, but they accounted for nearly half (47 percent) of the total kitchen spending.
• Nearly half of the dollars spent (48 percent) on kitchen replacement/remodeling products are allocated for cabinets and appliances.
• For all types of kitchen projects, big box stores (e.g., Home Depot, Lowe’s) are visited by around two-thirds of consumers who are remodeling, although most visit more than one type of store.

“The NKBA is dedicated to conducting research that ensures our members stay ahead of important trends and changes in the market,” said NKBA CEO Bill Darcy. “We recently hired a research manager, Tricia Zack, to oversee these efforts. These studies help our members understand what is happening today and what to expect in the near future.”

For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522).

NKBA Research

The NKBA provides its members with up-to-date facts and figures on the kitchen and bath industry through regular surveys of dealers, designers and other industry segments; providing market data on topics such as sales, market health and style trends.

About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show

The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design and Construction Week ® (DCW). With nearly 13,000 member companies representing tens of thousands of members in all segments of the kitchen and bath industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creations of certifications, marketplaces and networks. For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522).

KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.

For editorial assistance, including photography, contact John O’Reilly c/o O’Reilly DePalma: 815-469-9100 or john.oreilly@oreilly-depalma.com