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EXHIBITOR NEWS

MORE® Surface Care Unveils AntiEtch® for Marble

Feb 10, 2024

MORE® Surface Care Unveils AntiEtch® for Marble at KBIS 2024 Zero Etching, Zero Staining, 100% Guaranteed

Benicia, CA – MORE® Surface Care, a leading provider of innovative solutions for protecting natural stone surfaces, is excited to announce its inaugural participation at the Kitchen & Bath Industry Show (KBIS) 2024.

MORE® Surface Care has proudly established itself as the gold standard in marble protection with its AntiEtch® technology. This groundbreaking solution signifies a monumental leap forward in natural stone maintenance. AntiEtch® offers zero etching, zero staining, and is guaranteed to last at least ten years. AntiEtch® is revolutionizing how professionals and homeowners preserve the beauty of their marble surfaces.

“Designers have long desired a solution that allows them to recommend marble with confidence,” said Kelly Wolf, Global Sales Leader at MORE® Surface Care. “With AntiEtch®, that dream becomes a reality. This innovative product eliminates maintenance concerns and empowers designers to showcase the unmatched beauty of marble in their projects.”

AntiEtch® isn’t just for designers; it’s for homeowners, too. With AntiEtch®, homeowners can finally live life freely without constantly worrying about what might spill on their marble surfaces. From dinner parties to daily life, AntiEtch® ensures that marble remains as pristine as the day it was installed.

Visit MORE® Surface Care at booth #N3300 in the North Hall at KBIS 2024 to experience the transformative power of AntiEtch®!

About MORE® Surface Care:
MORE® Surface Care, a two-time Inc. 5000 company, provides an integrated care system for the maintenance of natural stone surfaces. It combines high performance, eco-friendliness, and effortless usability to ensure your surfaces remain pristine. At the heart of this system, AntiEtch® is a game-changing UV-cured treatment for marble, which provides a 100% guarantee against etching and staining. And, equally important, AntiEtch does not alter the stone’s natural beauty. MORE® AntiEtch® is trusted by top designers and luxury brands worldwide, including RH, Ritz Carlton, Four Seasons, W Hotel, Venetian, and more.