LAS VEGAS – The Kitchen & Bath Industry Show (KBIS) – Feb. 25, 2025 – LX Hausys America Inc. (Booth#N2439), an innovative manufacturer of building and decorative materials, is introducing six new VIATERA quartz colors at this year’s KBIS. Developed at LX Hausys’ state-of-the-art manufacturing facility in Adairsville, Ga., these American-made colors showcase a range of striking designs and natural aesthetics, ideal for elevating any kitchen or bath space.
“We’re excited to launch these new American-made colors and share them with our customers here at KBIS 2025,” said Mike Morici, LX Hausys Senior Director, Channel Management. “Designers will immediately appreciate the on-trend look of each color and how they can support or enhance today’s various kitchen and bath trends. And, as U.S.-made products, customers can have reliable confidence in their exceptional quality and availability.”
Two new colors join the VIATERA Suprema Collection:
Cloud Ridge draws inspiration from the serene beauty of billowy cloud-covered mountain landscapes. A warm off-white base is gracefully infused with intricate warm veining to reveal enhanced depth and detailed expression. An abstract, non-repetitive pattern creates a calming essence and a timeless elegance, making it a versatile choice for today’s contemporary and classic interiors. It is available in 2 cm and 3 cm thicknesses with a polished finish in a 63″ x 130″ dimension.
Splendor, inspired by the graceful movement of air and wind, embodies tranquil refinement with striking golden veins flowing diagonally across a soft white background. Veins of varying thickness display dynamic movement reminiscent of luxurious marble. Full of depth and elegance, Splendor’s sophisticated design seamlessly blends nature’s beauty with contemporary style. It is available in 2 cm and 3 cm thicknesses with a polished finish in a 63″ x 130″ dimension.
Four new colors join the VIATERA Masterpiece Collection:
Delicato features subtle gold and gray veining that delicately weaves across a pristine, off-white surface. As the veins finely fade in and out, they reveal subtle movement and a look of quiet sophistication that resembles the unique depth of marble. Versatile and adaptable, Delicato easily complements any number of designs, from modern to classic. It is available in 2 cm and 3 cm thicknesses with a polished finish in a 63″ x 130″ dimension.
Dorato delivers warmth and tranquility with a touch of sophistication. Layered veining in taupe and golden-brown tones flow across an off-white background. Expressing a visually rich look, Dorato’s warm color palette and natural aesthetic yields an enduring look and charismatic appeal. It is available in 2 cm and 3 cm thicknesses with a polished finish in a 63″ x 130″ dimension.
2 – LX Hausys New Quartz Surface Colors KBIS 2025
Mistica is a harmonious blend of taupe and white veins that intricately weave across a white, warmly undertone white base. Layered hues and subtle delicate lacing in soft whites and earthy tones add enhanced dimension. With its mesmerizing aesthetic, Mistica conveys understated warmth and a touch of intrigue. It is available in 2 cm and 3 cm thicknesses with a polished finish in a 63″ x 130″ dimension.
Velo exudes modern elegance. Distinctive gray veining is set against an off-white expanse, as intersecting veins vary in intensity producing a realistic marble-like appearance with gentle movement and depth. Cloud-like, subtle gray marbling fills in the background, imparting a layered effect and a soft, romantic mood. Reminiscent of classic Carrara marble, Velo’s elegant aesthetic pairs beautifully with other interior design elements. It is available in 2 cm and 3 cm thickness with a polished finish in a 63″ x 130″ dimension.
All colors are backed by LX Hausys’ 15-year limited warranty.
The VIATERA brand is defined by its classic and timeless aesthetic, inspired by the earth’s natural splendor. Consisting of seven collections offering a wide variety of hues and patterns for any kitchen or bath application, VIATERA surfaces contain up to 93% quartz—one of the hardest minerals on earth. Providing exceptional durability, high resistance to stains and ease of maintenance, all VIATERA colors come with multiple independent certifications verifying their environmental and health benefits. These include Declare, Red List Free, GREENGUARD, EPD and HPD certifications.
LX Hausys established its first quartz manufacturing plant in the U.S. in Adairsville, Ga., in 2010. Today, the company operates three production lines within a facility spanning more than 293,000 square feet that employs approximately more than 160 associates. LX Hausys’ nearby Central Distribution Center serves regional warehouses throughout the U.S. and Canada, enabling fast and efficient product availability. The company’s commitment to U.S.-based manufacturing supports its sustainability goals by minimizing environmental impact associated with long-distance and international transportation.
For more information, visit www.lxhausys.com.
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About LX Hausys America Inc.
LX Hausys America Inc. is a part of Korean-based LX Hausys Ltd., one of the world’s leading providers of building and decorative materials employing more than 4,300 employees spanning the globe. Headquartered in Atlanta, Ga., LX Hausys America uses the industry’s most advanced technology and eco-friendly manufacturing processes to design products that help create beautiful and functional spaces. Architects, designers, flooring professionals, and other trade professionals looking for more information can visit www.lxhausys.com.