LX Hausys America Presents Array of New Colors Across its VIATERA, TERACANTO and HIMACS Surface Brands at KBIS 2024
Unique Booth Design Reflects Company’s Connection to Luxury Design, Nature & Innovation
LAS VEGAS – KBIS – Feb. 27, 2024 – LX Hausys America, Inc. (booth #W2143), an innovative manufacturer of building and decorative materials, is presenting more than a dozen new expressive colors from across its three surface brands – VIATERA, TERACANTO and HIMACS – at this year’s Kitchen & Bath Industry Show (KBIS). The company’s KBIS 2024 theme, Naturegraphy, artfully shows how its products are inspired by nature’s core elements: earth, wind, and water.
Created to enhance each visitor’s experience, the LX Hausys’ booth design also reflects the company’s deep connection to luxury design, nature, and innovation. The booth gracefully infuses objets d’art, media technology and elements from Korea’s traditional designs and its landscapes. This includes stone walkways made from VIATERA, traditional Korean handmade paper walls, a TERACANTO folding screen, and a large water-feature vessel showcasing the thermoforming capabilities of HIMACS. Several other artistically inspired elements show VIATERA’s translucent properties.
The new colors being introduced include:
VIATERA quartz surface – The brand’s tagline “Elevate Every Space” comes to life through two new colors:
● Taj Crema effortlessly harmonizes sophistication and warmth. Made in the U.S. with American and imported parts, it is a new addition to the Quartzite Collection, whose colors are translucent and provide a sensuous look when combined with a light source.
● Calacatta Suprema raises the bar for Calacatta-inspired quartz through its understated luxury and meticulous detailing.
TERACANTO porcelain surface – With its tagline, “Luxury That Lives,” TERACANTO is introducing seven new colors:
● Calacatta Lincoln comes with soft and warm colors, perfectly aligning with the current warm-tone trend.
● Charcoal White features broad waves of contrasting black stripes on an off-white background while reflecting the unique charm of a natural stone named “Panda White.”
● Dune Classica boasts an earthy-tone beige base and embodies the stony textures and details found in natural limestone while offering a classic look.
● Onyx Pearl brings a pure and translucent off-white base that harmonizes with coppery veining, creating an unrivaled look of elegance.
● Taj Mahal offers a warm beige-toned translucent base and is adorned with detailed gold and white veins to express the rich depth and luxury of natural quartzite.
● Superior White displays a milky white and gray base with distinctive bold gray veins, which creates sophisticated, opulent looks, while also bringing a tranquil ambiance.
● Asgard is imbued with exotic vibes, varying shades, and a variety of textural details, all of which enhance its uniqueness and add a layer of luxurious grandeur.
HIMACS solid surface – Featuring the tagline, “The Shape of Your Ideas,” HIMACS is introducing three new colors to its Calacatta Collection:
● Calacatta Ramo is a cozy rendition of Calacatta Luna, drawing from the allure of natural Calacatta marble.
● Calacatta Fiore displays delicate veins on a white canvas, replicating the elegance of finely veined Calacatta marble.
● Calacatta Crystal offers a subtle, ethereal charm with white veins on an off-white backdrop.
LX Hausys will also showcase flooring from its HFLOR brand, including its PRESTG Collection, which will adorn areas of the booth floor. With its tagline, “Stage for Life,” HFLOR offers LVT (luxury vinyl tile), sheet and resilient sport flooring product solutions.
KBIS attendees are encouraged to stop by the LX Hausys booth each day during the show for their chance to win a VISA gift card. The company will also host a daily welcome reception with specialty cocktails for customers and visitors on Tuesday and Wednesday from 2 p.m. to 4 p.m.
Note: Media needing more information or images for the new VIATERA, TERACANTO and HIMACS colors can access the LX Hausys KBIS 2024 Press Kit.
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About LX Hausys America Inc.
LX Hausys America Inc. is a part of Korean-based LX Hausys Ltd., one of the world’s leading providers of building and decorative materials employing more than 4,300 employees spanning the globe. Headquartered in Atlanta, Ga., LX Hausys America uses the industry’s most advanced technology and eco-friendly manufacturing processes to design products that help create beautiful and functional spaces. Architects, designers, flooring professionals and other trade professionals looking for more information can visit www.lxhausys.com.
Media Contact
Megan Benedict
Spaulding Communications
meganb@spauldingcommunications.com
C: 920-410-9474