FOR IMMEDIATE RELEASE
KBIS 2018 Introduces the All-New Global Launch Pad
KBIS Goes Global to Connect U.S. and International Design Communities
(Alpharetta, Ga.) – November 8, 2017 – The 2018 Kitchen & Bath Industry Show (KBIS), the destination for kitchen and bath design professionals, announces the all-new Global Launch Pad, a global pavilion comprising kitchen and bath brands from the United Kingdom and Continental Europe coming to KBIS this January.
The Global Launch Pad, a year-round initiative driven by the NKBA to be unveiled at KBIS, aims to begin a dialogue between international brands and designers looking to engage with the U.S. market, and connect North American brands and designers to the global marketplace.
“Our kitchen and bath design community is global. I’m proud of our organization for driving the collaboration between the U.S. market and the UK and Europe. After attending Design Week in the UK this year, it is obvious that there is sincere interest in the U.S. market for both exhibitors and attendees wanting to be a part of KBIS,” said Suzie Williford, vice president of industry relations for the National Kitchen & Bath Association, which owns KBIS.
The NKBA’s effort to connect global kitchen and bath markets began this fall with designer and manufacturer events in the UK. Positive response was immediate, confirming the appetite of international brands to work more closely with the U.S. Several brands attended the NKBA events during the London Design Festival expressing interest in finding ways to more easily interface with U.S. designers, including Studio Ted Todd, Baltica Hardware, Victoria + Albert and The Water Monopoly.
“KBIS is healthy and growing in attendance and footprint year-over-year,” said Brian Pagel, senior vice president, Emerald Expositions. “As a result, we’re seeing more designers from overseas making the trip to KBIS, especially those from the UK. The Global Launch Pad is now a dedicated space for the dialogue between the U.S. and international design communities to continue to grow.”
Brands are currently being invited to exhibit in the Global Launch Pad, with the full roster set to be announced in December.
Members of the press can visit the Press Service Center on kbis.com to learn more about registration and the criteria for complimentary press credentials. To register for an editorial press pass, please visit the Design & Construction Week Press Registration Portal. Learn about the latest KBIS 2018 news and announcements on the KBIS Pressroom.
KBIS is owned by the National Kitchen & Bath Association.
KBIS, in conjunction with the National Kitchen & Bath Association (NKBA), is an inspiring, interactive platform that showcases the latest industry products, trends and technologies. KBIS is the voice of the kitchen and bath industry and has been for 50 years.
Early in 2013, the NKBA and National Association of Home Builders (NAHB) announced an agreement to co-locate the Kitchen & Bath Industry Show (KBIS) with the International Builders’ Show (IBS) in Las Vegas, Nev. in February 2014 under the banner of Design & Construction Week®. The mega-event will return Jan. 9-11, 2018, in Orlando. Kitchen and bath brands that have participated in both shows can continue to choose to exhibit in the KBIS or IBS hall. One pass will provide access to both exhibits. NKBA and NAHB will continue to produce separate educational programming and special events.
KBIS is operated by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.5 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve.
More information about KBIS can be found at www.kbis.com.
About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show
The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design & Construction Week ® (DCW). With nearly 14,000 member companies representing tens of thousands of members in all segments of the kitchen and bath industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creations of certifications, marketplaces and networks. For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522).
KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.
Beth Meiklejohn Lauren Bollinger
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