Innovative product concepts bring a new level of clean to the kitchen
Racine, WI, January 10, 2017: Soon you will be turning your sink into a hub of bright colors and uplifting scents with Fresh Kitchen, a collection of food waste disposers and accessories from InSinkErator, a business unit of St. Louis-based Emerson Electric Co. (NYSE: EMR).
InSinkErator is previewing the product concepts at the 2017 Kitchen & Bath Industry Show (KBIS) in Orlando. The innovative new line includes disposers, baffles, and cleansing pods that work together to enliven your sink, delight your senses, and create the ultimate sink experience. Two fresh, new hot water dispensers are also being introduced.
“We are extremely excited to introduce the Fresh Kitchen collection of products to the design and construction professionals attending KBIS,” said Vice President of Marketing and Marketing/Business Dev, Jeanine Gaffke. “These innovations were driven by consumer insights that told us people wanted simple and effective ways to clean their sinks and keep them smelling fresh. We’re proud to help consumers solve one of the challenges to keeping their kitchens truly clean.”
The Fresh Kitchen products are:
Fresh Kitchen Food Waste Disposers
The disposer that freshens itself with every use, Fresh Kitchen disposer builds on the proven InSinkErator Evolution Series® platform and is fitted with a colorful backpack to bring an extra smile even while it resides under your countertop. This quiet workhorse features a ¾ horsepower engine to power through tough foods and a Multigrind® system that breaks particles into finer particles. After finishing its hard work, the Fresh Kitchen disposer dispenses a refreshing agent that neutralizes odors and leaves behind a light fragrance of lemon, lime, or orange.
Fresh Kitchen Colored and Scented Baffles
Disposers have always come with a black baffle—the rubber gasket that fits over your sink opening and guides food waste into the disposer’s grind chamber. But soon you will be able to choose from three happy hues and seasonal scents. Lemon, lime, and orange scents will help you express yourself.
Disposer Cleansing Pods
A cleansing pod made for disposers from the brand that invented disposers, the Fresh Kitchen cleansing pods will provide gentle cleansing so your disposer smells clean and fresh with daily use. Just drop the cleansing pod into your disposer opening with water running, turn on your disposer, and watch the foaming action do the work. All that’s left is a clean disposer and gentle citrus scent of lemon, lime, or orange.
The new beverage faucets (also known as instant hot water dispensers) are:
The Melea and Iris dispensers deliver near-boiling filtered water quickly and conveniently, so you can spend more time enjoying the kitchen. Available in high-end styles that enhance both traditional and transitional kitchens, the fresh, new styles are available at kitchen and bath showrooms nationwide in March.
Celebrity designer, remodeler, and HGTV’s House Counselor Laurie March is sharing her excitement about the Fresh Kitchen concepts at InSinkErator’s KBIS booth #W1401 on Jan. 10 and 11. With her signature flair, she will demonstrate how Fresh Kitchen can help you truly enjoy your kitchen and all the magic moments that happen there.
The Fresh Kitchen products will be available later in 2017 and are on display at the InSinkErator booth (#W1401), delighting all of the senses with a new design showcasing the full range of InSinkErator products.
To learn more about fresh ideas for the kitchen from InSinkErator, visit insinkerator.com.
About InSinkErator
Headquartered in Racine, Wisconsin, InSinkErator, a business unit of Emerson (NYSE:EMR) is the world’s largest manufacturer of food waste disposers and instant hot water dispensers for home and commercial use. Yet, InSinkErator is not only the largest manufacturer of food waste disposers, we invented them in 1927.
Today, InSinkErator offers a high-performance line of disposers including the Evolution Series® with advanced sound, grind, anti-jam, and anti-vibration technologies. For additional information about InSinkErator products, visit insinkerator.com or call 1-800-558-5700.
About Emerson
Emerson (NYSE: EMR), headquartered in St. Louis, Missouri (USA), is a global technology and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production, protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial and Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency, and create sustainable infrastructure. For more information visit emerson.com.
MEDIA CONTACT:
Jenny Keighley
513-515-8214
InSinkEratorPR@lpk.com
Sarah Sideranko Jones
513-806-9651
InSinkEratorPR@lpk.com
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