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Improving Your Everyday: Elkay® Innovation Does It Again

Feb 4, 2014

Elkay debuts the Crosstown sink family and Elkay Perfect Drain sink models on the national stage this week at the Kitchen & Bath Industry Show, part of Design & Construction Week™ in Las Vegas, Nevada. These products represent innovation to meet the expanding design tastes and everyday needs of American homes.


“At Elkay, it’s our goal to design sinks, faucets and accessories that meet an individual’s or family’s unique style, which become solutions to meet everyday needs efficiently,” says Rod Magnuson, product marketing director for sinks and faucets. Magnuson also notes, “Our approach to product development addresses both aesthetic and functional needs in tandem; we feel that our products are set apart in both categories.”


Crosstown Sinks: Urban Design with Universal Appeal.


Available nationwide since July 2013, Elkay’s nine undermount Crosstown sink models feature hand-fabrication, creating the commercial look many homeowners desire. Two of the Crosstown apron-front style sinks feature an innovative new installation option: instead of having to order a modified sink base cabinet to house these semi-exposed models, the new apron design utilizes a sink front that slips over the front edge of the sink base cabinet, making installation much easier, and allows for retro-fitting to an existing kitchen.


All Crosstown sink models feature a 17-inch front-to-back bowl dimension, providing maximum space within the sink yet allowing for a standard faucet installation. Each sink is nine inches deep, features attractive 15 millimeter corners for easy cleaning, and a Sound Guard® undercoating which dampens sound and reduces condensation. For long lasting durability, Crosstown sinks are made with 18-gauge, type 304 stainless steel, the preferred choice by professionals.


Custom-fit stainless steel wire grids are also available for Crosstown models. The Crosstown sink family is competitively priced at $300 – $900 MSRP.


Perfect Drain: Simple. Spotless. Seamless.


The Elkay Perfect Drain is a state-of-the-art sink solution that makes kitchen clean-up quick and easy. Equally functional and beautiful, the Elkay Perfect Drain eliminates the gap around the drain, reducing the chance that bacteria and grime can build-up in and around the sink’s drain area. An edgeless drain design, Perfect Drain integrates seamlessly into the bottom of select Elkay sink models, leaving crumbs and gunk with no place to hide and nowhere to go but down the drain. The included strainer kit(s) have an easy-to-pull knob and is finished to match the Elkay stainless steel sink finish. All Perfect Drain sink models are compatible with the Quicklock® InSinkErator® disposer feature. InSinkErator is the world’s largest manufacturer of disposer units.


Available in top mount and undermount options, as well as in both single and double bowl configurations, the Perfect Drain innovation is offered on Elkay’s most popular sink models. Elkay Perfect Drain sinks have an MSRP price range from $598 to $1,536.


Since 1920, Elkay has been making innovative products and delivering excellent, domestic customer care. Headquartered in Oak Brook, Illinois, Elkay expanded its commercial offerings over four decades ago, and today delivers world-class sinks, faucets, foodservice fixtures, water coolers, drinking fountains and award-winning rapid bottle filling stations. Additionally, Elkay Wood Products is one of America’s leading cabinetmakers with eight brands in the marketplace. Like your family, the Elkay family has values and traditions that endure; for almost a century, Elkay has been an American-owned and operated company, providing thousands of jobs that support our families and communities.


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