Archdale, NC – (February 4, 2025) – Häfele America, a global leader in lighting, hardware solutions, and fittings for residential and commercial applications, is pleased to announce the appointment of Chelsea Stoyanoff as Director of Kitchens and Bath. This appointment underscores the company’s continued commitment to nurturing internal talent and supporting professional development as essential components of its long-term success.
“At Häfele, we believe that the growth of our people is directly tied to the growth of our company. Our values—especially the belief that ‘We recognize performance and appreciate those who accept challenges and responsibility’—are reflected in this promotion,” commented Hugh Rose, Director of Sales at Häfele America. “Chelsea embodies these values and has proven herself integral to our success.”
Since joining Häfele’s Furniture Business Group in 2018, Chelsea Stoyanoff has made significant strides in the company, managing key OEM accounts and building strong relationships within the industry. Her exceptional leadership and strategic vision led to her promotion to Sales Manager in 2021, Director in 2022 and Woodworking Network’s 40 Under 40 award in 2024. Chelsea has navigated industry challenges throughout her tenure, demonstrating resilience and driving growth, especially during the post-COVID period. In her new role, Chelsea will focus on expanding Häfele’s presence in the Kitchen & Bath vertical, continuing to build upon the company’s innovative solutions for designers, builders, and manufacturers alike.
Chelsea will represent Häfele America during the Kitchen & Bath Industry Show (KBIS) in Las Vegas on February 25-27, 2025. Häfele will showcase its latest innovations in lighting, kitchen organization, and designer details at booth #N3227.
For more information or to schedule an appointment with a Häfele executive at KBIS 2025; please contact Erin McKay at erin@flyingcamel.com.
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About Häfele
Häfele [HAY fell leh] is a leading worldwide manufacturer and supplier of lighting, furniture and architectural hardware components that improve the functionality of cabinets, doors, kitchens, bathrooms and other living and working environments. LED lighting, decorative hardware, opening and closing mechanisms for doors and drawers, furniture fittings and electronic locking systems are just some of the many essential items Häfele provides to manufacturers, architects, designers, contractors and construction professionals in more than 150 countries. For more information, please visit http://www.hafele.com.
Media Contacts:
Katlan Bennett
Häfele America Co.
E: katlan.bennett@hafele.us
P: (800) 423-8531
Erin McKay
Flying Camel
For Häfele America Co.
E : erin@flyingcamel.com
P: (416) 455-9960