Search IconA magnifying glass icon.

LAS VEGAS • FEB 25 – FEB 27, 2025


GROHE Introduces All-New Chinaware Collection to US and Canadian Markets

Jan 21, 2020

New offering makes it simple for consumers
to design a bathroom made to match in form and function


GROHE, a leading
global brand for bathroom and kitchen water solutions, is launching distinctive German design and engineered chinaware into
the U.S. and Canada. Responding to growing demand from North American consumers
who desire the ability to infuse the brand’s sterling design, innovation and
quality into every element of the bathroom, GROHE is introducing two stunning ceramics
collections including sinks and toilets that coordinate with its popular Essence
and Eurocube faucet lines.

The new collection makes it simple for consumers to design a
bathroom that fits together as a coherent, seamless whole, creating a space
that matches in form and function while achieving the specific contemporary
aesthetic people expect from GROHE. The understated elegance and minimalist
style of the Essence collection is inspired by the geometric circle design and
its curves are balanced by modern styling for people looking for clean, simple,
visually pleasing designs. The strong, confident lines of Eurocube are a pure
cubic design and flaunt a sharp, tailored look in the bathroom.

From basins with various mounting options to toilets, GROHE’s chinaware features
the brand’s superior style, performance and durability paired with precise,
German engineering. Made from vitreous china, the toilets
feature advanced technologies including InfinaBright™, which inhibits growth of
stain and odor causing bacteria, mold and mildew on the surface, and
DreamClean™, which provides exceptional bowl cleaning. The GROHE two-piece
toilets come with water efficient
right-hand and left-hand trip lever tank (1.28 gpf) and dual flush (1.28/1.0 gpf)
options delivering performance North Americans come to expect.

Both the Essence and Eurocube collections include
sinks with practical and flexible installation options – the wall hung sink can
also be installed above-counter, while the under mount sink can be fitted as a
drop-in. GROHE sinks are made of fine fired
clay with attention to detail for perfection such as a glazed overflow.

GROHE’s chinaware pieces are available in a bright Alpine White finish and will be
available in GROHE showrooms nationwide in the summer of 2020. For more
information, please visit



Jillian Flanagan

Kaitlyn Adams

BML Public Relations

For LIXIL Americas –
American Standard, DXV, GROHE



GROHE is a leading global brand
for full bathroom solutions and kitchen fittings and has a total of over 6,000
employees, 2,400 of which are based in Germany. GROHE has been part of the
LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality,
design and sustainability, seeking to offer the Pure Enjoyment of Water, “Pure
Freude an Wasser”. GROHE has been developing new product categories since
its inception. This includes the GROHE Blue water system and the
recently‐introduced GROHE Sense water security system, which is an innovative
component in the growth market of smart home technology. Innovation, design and
development are closely aligned with one another and are enshrined in the
German site as an integrated process. As a result, GROHE products carry the
quality of “designed and engineered in Germany.” In the past ten years alone,
more than 300 design and innovation awards as well as several top rankings at
the German Sustainability Award have confirmed GROHE’s success. GROHE was the
first in its industry to win the German government’s CSR prize and was also
featured in the renowned Fortune® magazine’s ranking of Top 50 that are
“Changing the World.” GROHE America has an office located in the heart of the
Flatiron district that houses the GROHELIVE!
an interactive showroom created for inspiration and collaboration.

more at,
or follow us on Facebook,
Instagram and


makes pioneering water and housing products that solve everyday, real-life
challenges, making better homes a reality for everyone, everywhere. Drawing on
our Japanese heritage, we create world-leading technology and innovate to make
high quality products that transform homes. But the LIXIL difference is how we
do this; through meaningful design, an entrepreneurial spirit, a dedication to
improving accessibility for all, and responsible business growth. Our approach
comes to life through industry leading brands, including INAX, GROHE, American
Standard, and TOSTEM, [as well as specialty brands such as DXV]. Over 75,000
colleagues operating in more than 150 countries are proud to make products that
touch the lives of more than a billion people every day.

more at
and follow us on Facebook
and LinkedIn.