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GROHE Introduces New Additions to Product Portfolios at KBIS 2020

Jan 21, 2020

LAS VEGAS, KITCHEN & BATH INDUSTRY SHOW (January 21, 2020) ― GROHE, a leading global brand
for bath and kitchen water solutions, is featuring a lineup of new products at
the Kitchen and Bath Industry Show. The updated Ladylux L2 kitchen faucet
portfolio, brilliant new finishes in the Essence collection and the versatile
GrohSafe 3.0 pressure balance rough valve and matching trims showcase the aesthetics
and performance of German design and engineering, a difference you can truly

Legendary Ladylux Gets a Fresh Look and Technology
to Clean More Effectively in the Kitchen

With the latest
release in the legendary Ladylux portfolio, the Ladylux L2 Kitchen Faucet
Collection, consumers do not have to sacrifice function for beauty. A new
dramatic sleek, minimalist design is combined with advanced features to deliver
the efficiency and convenience essential in today’s kitchens in impressive

Ladylux L2 makes everyday kitchen tasks even easier with updated features like magnetic docking for
easy, secure retraction and touch technology to start or stop the flow of water
hands-free combined with functionality like triple and dual-spray toggle
controls, allowing users to easily switch from regular to shower spray
functions. For maximum cleaning power, the triple spray function incorporates
the new, forceful Blade spray, which delivers ultimate cleaning performance
while using 50 percent less water.

Each faucet is geometrically designed with a wide swivel
radius for full sink coverage and uniquely suited to coordinate with an entire
kitchen. The thin, cylindrical faucets feature a Comfort Height neck to
minimize splashing and SpeedClean nozzle to prevent limescale buildup. Designed to meet the GROHE Zero guarantee, the body of the
faucet does not add any lead or nickel into the drinking water because of the
advanced inner-water guides. A durable coating maintains cleanliness and a
lustrous finish.

Another unique addition to the Ladylux L2 family is the
GROHE SmartControl faucet, which offers a minimalistic, no-lever, hands-free,
push button on/off control for the ultimate modern kitchen.

The Ladylux L2
collection offers pull-down or pull-out spray faucets, prep sink faucet and a
pot filler, and is available in StarLight Chrome and SuperSteel finishes to
pair perfectly with any kitchen design.

Essence Colors Line Allows More Consumer Customization

To today’s consumer, the ability to customize reigns supreme. With
a simple, clean, modern design and an extended range of unique finishes, the
GROHE Essence Colors Collection of kitchen and bath fittings provides freedom
of choice to discover and personalize the style of any environment.

Three new on-trend finishes are available in the
complete Essence line, catering to today’s consumers seeking contemporary
designs in a variety of finishes. Dynamic Hard Graphite pairs perfectly with
pure white or blends with tone-on-tone environments and materials like concrete
or light wood. Warm Polished Nickel combines organic elements that harmonize with
stone, light concrete or marble. The modern yet vintage Brushed Cool Sunrise makes
a statement that coordinates with dark, light or white interiors. These newest
additions join the existing finish options of warm and worldly Brushed Nickel
and bright Starlight Chrome.

State-of-the-art technology ensures that GROHE delivers exceptional
quality finishes with unrivaled strength and scratch resistance to keep the
faucet finish looking beautiful for decades. The physical vapor deposition
(PVD) process ensures the surface is three times harder and ten times more
scratch resistant.

The GROHE Essence collection is both technically and visually
stunning, with each product coordinated perfectly in every single detail. Every
element of the collection, which includes lavatory and kitchen faucets, bath
and shower trim kits, shower heads, tub fillers and assorted accessories,
effortlessly combine into a stylish, coherent whole. The extended range of
unique, made-to-last finishes gives consumers even more options to fit every
design and environment in the kitchen and bath.

GrohSafe 3.0 Delivers Superior Versatility and Durability

GROHE developed the GrohSafe 3.0 pressure balance rough valve with
improved design features and materials make every installation easier through
superior versatility and durability, while demonstrating the brand’s commitment
to providing intelligent solutions and being on the forefront of product
development to meet the needs of the changing market.

Design elements of the rough valve include a small valve body that
fits into tight spaces, a flat back for sturdy, quick installation and pre-installed
flush plug that allows hot and cold to be flushed simultaneously. DZR brass
also provides a corrosion-resistant valve that can be installed in areas with
high chloride and pH levels without worry.

Four connection options make for adaptable installs, allowing
plumbers to choose the right connection for the right piping. New connections
include PEX elbow connections that allow valves to be easily rotated for supply
lines from floor or ceiling and Stub-Out connections featuring half-inch brass
stub-outs integrated into the valve body to easily connect press-connect
fittings to inlets and outlets.

To ensure a clean, flush installation with no visible screws to
obstruct its polished appearance, matching trims have concealed mounting
plates, creating a clean, sophisticated look. GROHE’s premium all-metal trims fit
flawlessly on the GrohSafe 3.0 valve and are designed for smooth operation and
precise temperature adjustments for an upgraded bath and shower experience. The
one-piece pressure balance cartridge provides enhanced scald protection due to
a ceramic pressure balancing spool, while durable ceramic discs ensure smooth
mixing of hot and cold while resisting lime and calcium build-up and harsh
water conditions, providing leak-free operation over the life of the

For more information
about GROHE, visit


Jillian Flanagan

Kaitlyn Adams

BML Public Relations

For LIXIL Americas – American Standard, DXV, GROHE



GROHE is a leading global
brand for full bathroom solutions and kitchen fittings and has a total of over
6,000 employees, 2,400 of which are based in Germany. GROHE has been part of
the LIXIL Group Corporation since 2014. As an international brand, GROHE pursues the brand values of technology, quality,
design and sustainability, seeking to offer the Pure Enjoyment of Water, “Pure
Freude an Wasser”. GROHE has been developing new product categories since
its inception. This includes the GROHE Blue water system and the
recently‐introduced GROHE Sense water security system, which is an innovative
component in the growth market of smart home technology. Innovation, design and
development are closely aligned with one another and are enshrined in the
German site as an integrated process. As a result, GROHE products carry the
quality of “designed and engineered in Germany.” In the past ten years alone,
more than 300 design and innovation awards as well as several top rankings at
the German Sustainability Award have confirmed GROHE’s success. GROHE was the
first in its industry to win the German government’s CSR prize and was also
featured in the renowned Fortune® magazine’s ranking of Top 50 that are
“Changing the World.” GROHE America has an office located in the heart of the
Flatiron district that houses the GROHELIVE! Center, an interactive showroom created for inspiration and

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LIXIL makes pioneering water and
housing products that solve everyday, real-life challenges, making better homes
a reality for everyone, everywhere. Drawing on our Japanese heritage, we create
world-leading technology and innovate to make high quality products that
transform homes. But the LIXIL difference is how we do this; through meaningful
design, an entrepreneurial spirit, a dedication to improving accessibility for
all, and responsible business growth. Our approach comes to life through
industry leading brands, including INAX, GROHE, American Standard, and TOSTEM,
[as well as specialty brands such as DXV]. Over 75,000 colleagues operating in
more than 150 countries are proud to make products that touch the lives of more
than a billion people every day.

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GrohSafe® is a registered trademark of GROHE,