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Elkay® Launches New and Websites

Feb 4, 2014

Elkay, a leading manufacturer of stainless steel sinks, faucets, water coolers, bottle fillers and foodservice products, announces the launch of newly-designed consumer and trade professional websites this week at the Kitchen & Bath Industry Show, part of Design & Construction Week™ in Las Vegas, Nevada.


The new Elkay sites feature a responsive design, which in layman’s terms means that the sites know what device is calling, and resize accordingly. The new twin sites by Elkay also have a robust search function, as well as extensive filtering to locate product information as discretely as the visitor chooses. The sites are powered by a data-driven engine to deliver the most up-to-date product details. Each site interface was carefully designed, based on best practice studies and user experience modeling to determine how consumers and trade professionals interact with the web. The resulting sites deliver simplified navigation and fewer required clicks to obtain information.


Two different sites deliver different experiences for the company: is designed for consumers looking for sinks, faucets and complementary accessories for the home, as well as for visitors wanting to learn more about all Elkay brands; is designed for trade professionals who also need information on Elkay commercial products, such as commercial sinks and faucets, water coolers, fountains and the company’s award-winning bottle filling stations.


“At Elkay, our websites play a vital role in bringing our products and product design to life,” says Rod Magnuson, product marketing director, sinks and faucets. “While the residential consumer on may only want to browse for new sink and faucet ideas, the site is a perfect destination for the specifying engineer or wholesale partner who know exactly what they need and can quickly get answers.”


Since 1920, Elkay has been making innovative products and delivering excellent, domestic customer care. Headquartered in Oak Brook, Illinois, Elkay expanded its commercial offerings over four decades ago, and today delivers world-class sinks, faucets, foodservice fixtures, water coolers, drinking fountains and award-winning rapid bottle filling stations. Additionally, Elkay Wood Products is one of America’s leading cabinetmakers with eight brands in the marketplace. Like your family, the Elkay family has values and traditions that endure; for almost a century, Elkay has been an American-owned and operated company, providing thousands of jobs that support our families and communities.


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