Search IconA magnifying glass icon.

LAS VEGAS • FEB 25 – FEB 27, 2025


Centrorochas to Make Striking Debut at KBIS 2024, Presents exciting lineup of events and programs 

Feb 21, 2024

Prepare to embark on an extraordinary journey into the mesmerizing realm of Centrorochas Brazilian Natural Stone as the esteemed company makes its grand debut at the Kitchen & Bath Industry Show (KBIS) 2024. Set to captivate attendees with its unparalleled beauty and innovative designs, Centrorochas invites you to experience the allure of Brazilian natural stone at Booth SL6015 in the South Hall from February 27th to March 1st.

Renowned for its exquisite selection of hand-picked stones, Centrorochas promises an unforgettable immersion into the essence of luxury and sophistication. Visitors to Booth SL6015 will have the exclusive opportunity to engage with Centrorochas’ expert team as they unveil the secrets behind each stone’s unique characteristics and timeless elegance.

As part of its debut at KBIS 2024, Centrorochas presents an exciting lineup of events and programs tailored to inspire and delight attendees:

Educational CEU Sessions

Join Centrorochas for two insightful Continuing Education Unit (CEU) sessions presented by NSI:

“Natural Stone Countertops: Considerations for Kitchen and Bath Applications”
Tuesday, February 27, 2024, from 10-11 am
Register here

“Why Choose Natural Stone?”
Thursday, February 29, 2024, from 10-11 am
Register here

Don’t miss the opportunity to dive deep into the world of natural stone, exploring its physical characteristics, fabrication, installation, and maintenance. Register for these enlightening sessions to gain valuable insights into the enduring beauty and unmatched durability of genuine natural materials.

Vibrant Happy Hours

Immerse yourself in the allure of Brazilian natural stone at Centrorochas’ vibrant Happy Hours on Tuesday, February 27th, from 4:00 PM – 5:00 PM, and Wednesday, February 28th, from 3:00 PM to 4:00 PM. Sip, mingle, and discover the captivating beauty of Centrorochas’ hand-selected stones while networking with industry professionals.

RSVP here for Tuesday’s Happy Hour.
RSVP here for Wednesday’s Happy Hour.

Designer and Industry Programs

Centrorochas introduces two exciting programs for designers, architects, showroom dealers, and manufacturers:

  • Buyer’s Tour: Experience the timeless beauty of Brazilian Natural Stone firsthand by joining Centrorochas on a transformative Buyer’s Tour to the 2025 Marmomac Brazil in São Paulo.
    Apply Here to be considered
    for this exclusive opportunity.
  • Ambassador Program: Shape the future of design and explore the unique allure of Brazilian natural stone as a Centrorochas Ambassador.
    Apply now to be considered for this 12-month commitment and become a leader in natural stone specification. 

Experience the Beauty of Brazil

Visit Centrorochas at KBIS 2024 in the South Hall (Booth SL6015) and acquaint yourself with some of the world’s most sought-after natural stones. In partnership with ApexBrasil, Centrorochas is committed to educating the industry on the beauty and benefits of natural stone while expanding its availability in North America.

Don’t miss your chance to discover the extraordinary beauty of Brazilian natural stone at Centrorochas’ debut booth at KBIS 2024. Join us for an unforgettable experience where nature’s artistry meets innovative design.

For additional photos, click here.


About It’s Natural – It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion agency (ApexBrasil). The program, which currently supports 195 companies, aims to stimulate and increase the exports of Brazilian ornamental stones through a set of strategic internationalization actions, including promotion, image strengthening, and sectoral development in the global market. Over the past two years, the project has impacted more than 600 architects and designers across three continents: North America, Asia, and Europe. Companies interested in joining the project can access and register for free. 

About Centrorochas – The Brazilian Center of Ornamental Stone Exporters is actively involved in all national efforts to enhance the competitiveness of the ornamental stone sector. The organization directly supports Brazilian entrepreneurs in their presence abroad, in conjunction with commercial and operational activities related to the development and advancement of Brazilian companies.

About ApexBrasil – Brazilian Trade and Investment Promotion Agency works towards promoting Brazilian products and services abroad and attracting foreign investments to strategic sectors of the Brazilian economy. To achieve these goals, the Agency executes a diverse range of commercial promotion initiatives aimed at promoting exports and showcasing Brazilian products and services abroad. This includes prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international trade shows, and visits by foreign buyers and opinion leaders to explore the Brazilian production structure, among other business platforms with the objective of strengthening the Brazil brand.



Instagram: @braziliannaturalstone @centrorochas 



Press Contact Information

North America PR Contact:
Brittany Loeffler
White Good

Brazil PR Contact:
Karina Porto Firme
Centrorochas and It’s Natural – Brazilian Natural Stone Communication Office
+55 27 99705-5705