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Brondell’s Circle Reverse Osmosis Water Filter Has Revolutionized a Once Wasteful Clean Water Solution

Dec 7, 2018

FOR IMMEDIATE RELEASE                                                                                                          Alison Patella, Digital Marketing  Manager  – Brondell, Inc.                                                                                                                                                                        Phone: 888-542-3355


Brondell’s Circle Reverse Osmosis Water Filter Has Revolutionized a Once Wasteful Clean Water Solution

San Francisco, CA – November 16, 2018

                As we continue to see the adverse effects of climate change and the havoc it’s wreaking on our water table in the form of floods, salinization, algae blooms, and the recent wave of red tide, the trends in at-home water filtration have skyrocketed. In recent years, the water filtration market has put up robust numbers. A TMR analysis found the market is valued at $53.36 billion in 2016 and expected to double to $110.02 billion by 2025 as concerns over global warming and source treatment oversight increase.

                Taking into account recent concerns of climate change, water scarcity and purity levels, Brondell has taken it upon itself to innovate perhaps the most efficient reverse osmosis water filtration system on the market with its Circle RO system.

                “We saw our competitors trending toward RO but in a really inefficient way, contributing to the problems of water scarcity rather than approaching it with a comprehensive solution,” says Steve Scheer, Brondell’s President. “Conventional RO systems are actually wasting up to 24 gallons of wastewater for every gallon of drinkable water. We knew this wasn’t sustainable.”

                Using patented SmartValve technology and a unique circular flexible reservoir, Brondell has innovated an RO system that produces the purest possible water 10 times more efficiently than conventional RO systems with a waste-to-water ration of just 2.1 to 1. Their powerful 4-stage filtration system eliminates nearly 100% of TDS, fluoride, cysts, mercury, and many other harmful water pollutants. With its sleek new design, it might also be the best looking under counter water filter we’ll see at KBIS this year.

About Brondell

With over 15 years in the business of healthy home innovations, Brondell brings a unique perspective to the kitchen and bath industry. Brondell has its roots in technology, a keen eye toward design, and a scrappy San Francisco startup spirit. In their mission to bring the hi-tech bidet market to the American consumer, they’ve managed to imagine some of the most innovative and bestselling products in their class while expanding into the markets of smart air purification and efficient water filtration. Over the years, they’ve garnered a reputation for disrupting the status quo, winning awards from Wired, Good Housekeeping, Home Magazine and many others for their distinct products and pioneering vision.