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Amerock’s Ergonomic Hardware Gets a Handle on Design Innovation

Jan 10, 2017

Ashby Collection Adds a Modern Twist on a Farmhouse Classic

Mooresville, NC, Jan. 10, 2017—Decorative hardware leader Amerock is calling its new Ashby Collection of ergonomic cup pulls a modern twist on a farmhouse classic. Women with fingernails are calling it a game-changer.

Ashby cup pulls paired with Davenport pulls and knobs in Polished Nickel finish.

Expanding on its highly successful 1929 Refined family of products at KBIS this week, Amerock is as focused as ever on leading the way in home fashion trends. In Ashby, it gets a handle on a trend ripe for innovation—glam farmhouse. Long known to industry insiders as “nail-breaker pulls,” cup pulls can be hard to grasp and the bane of manicures everywhere. Ashby however has a recessed back with an exclusive “comfort finger-tip grip” that makes Amerock’s cup pulls easier to grasp.

A boon to renovators everywhere, dual 3 and 4-inch drill holes make hiding old holes from previously installed center-drilled knobs and smaller pulls a cinch. The company’s installation templates make it easy to drill the holes in the correct spot. And, as with all of Amerock’s 2017 intros, the 3 and 4-inch Ashby cup pulls are available in a variety of best-selling and fashion finishes like Polished Nickel, Golden Champagne and Gunmetal.
Experience the look and feel of Ashby in the Amerock KBIS Space S4404.

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Always Creating. Always Timeless. Always Amerock.
Amerock’s award-winning decorative and functional hardware solutions have built the company’s reputation for chic design accessories that inspire homeowners to express their personal style. Available in a variety of finishes and styles, Amerock offers high quality designs at affordable prices. Founded in 1929, Amerock is headquartered in Mooresville, NC. For additional information please visit, Facebook, Pinterest, Twitter, Houzz and Instagram.


Cathy Lloyd
The Media Matters, Inc.


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Amerock Ashby
Amerock Ashby room
Amerock Ashby finger tip grip