Mariana De La Garza
Creative Director & Interior DesignerCoton HouseMariana De La Garza is an award-winning designer redefining personalized luxury interiors. A 2023 NKBA Thirty Under 30 honoree, she blends thoughtful design with real-life function. At Coton House, she leads projects from construction to final styling, curating finishes and furnishings that reflect each client’s story. Mariana also helps shape the firm’s creative voice through branding, marketing, and visual storytelling.
Mastering Design Storytelling to Build Trust and Client Loyalty
In today’s competitive design market, telling a compelling story can be the difference between winning a client, or losing them to a competitor. This …In today’s competitive design market, telling a compelling story can be the difference between winning a client, or losing them to a competitor. This session explores how designers can harness the power of storytelling to communicate their vision in …In today’s competitive design market, telling a compelling story can be the difference between winning a client, or losing them to a competitor. This session explores how designers can harness the power of storytelling to communicate their vision in a way that resonates emotionally and practically with clients. Mariana De La Garza will share her approach to crafting compelling design narratives across presentations, mood boards, and social media.…In today’s competitive design market, telling a compelling story can be the difference between winning a client, or losing them to a competitor. This session explores how designers can harness the power of storytelling to communicate their vision in a way that resonates emotionally and practically with clients. Mariana De La Garza will share her approach to crafting compelling design narratives across presentations, mood boards, and social media. Attendees will learn to develop stories that reflect their clients’ values, clarify design intent, and strengthen client relationships through more relatable, memorable communication. Whether you’re pitching a remodel or presenting a new build, this session offers actionable strategies to help you transform technical details into engaging stories that inspire and persuade. Show MoreClick the title to see all detailsShow More
