
Catherine Weiland
Principalbalance design studioAn artist at heart, I studied Business in school to satisfy my practical and caring parents. I spent over a decade in a cubicle doing consulting, marketing, and business analysis. Convinced that my future was in the business world, I completed my MBA with honors from Boston University. Yet, when the opportunity presented itself to give up cubicle life to renovate houses…I jumped. I’ve been designing ever since.
My background taught me that…
* Creativity and technical knowledge are just the price of entry.
* Quality relationships are what separate great sketches from great kitchens.
* Respect, trust, and personal responsibility build quality relationships.
* Having fun doesn’t hurt either.
* And supporting others is essential to supporting ourselves.
Real-World Sustainability for Kitchen Designers (By a Kitchen Designer)
Sustainability is an important and exciting area of professional growth for kitchen designers. Yet it is fraught with daunting barriers to understandi…Sustainability is an important and exciting area of professional growth for kitchen designers. Yet it is fraught with daunting barriers to understanding, leaving many asking, “How do I apply sustainability concepts to the products I sell and how I se…Sustainability is an important and exciting area of professional growth for kitchen designers. Yet it is fraught with daunting barriers to understanding, leaving many asking, “How do I apply sustainability concepts to the products I sell and how I sell them?” This presentation has been specifically tailored for kitchen designers by a kitchen designer who has grappled with these same questions. The goal of this presentation is to equip you with t…Sustainability is an important and exciting area of professional growth for kitchen designers. Yet it is fraught with daunting barriers to understanding, leaving many asking, “How do I apply sustainability concepts to the products I sell and how I sell them?” This presentation has been specifically tailored for kitchen designers by a kitchen designer who has grappled with these same questions. The goal of this presentation is to equip you with the ability to make meaningful changes to your practice today, as well as help you adapt your practice for the long term. What this presentation is not about: overwhelming doom, quick-fix products, or one-size-fits-all solutions. This presentation offers practical, rational clarity about how to adapt to emerging priorities in a way that works for your unique business.Show MoreClick the title to see all detailsShow More
