Vestel’s cutting-edge technology products take to the world stage once again
Vestel to Showcase Its Innovative White Goods Technologies at KBIS 2025
Türkiye’s technology giant Vestel is attending one of North America’s leading kitchen and bathroom industry events, KBIS 2025. Vestel will present its forward-looking products at its 300-square-meter (3,000 Sq Ft) booth, located in West Hall, W1623, at the fair taking place in Las Vegas, NV, between February 25-27, 2025.
At KBIS 2025, Vestel will introduce its refrigerators, dishwashers, cooking groups, washing machines, and dryers to visitors. This event will bring together the North American kitchen and bathroom sectors, offering a platform to showcase Vestel’s innovative solutions.
Highlighting the company’s goal of quintupling its exports to the United States by 2028, Duygu Badem Uylukçuoğlu, CMO of Vestel, says: “We develop innovative technologies that make life easier through our smart living solutions, driven by our visionary approach toward the future. These technologies not only enhance the quality of life for our users but also align with our commitment to environmental responsibility. We are excited to showcase our environmentally friendly products that simplify life for the North American market at KBIS 2025.”
Products that keep food fresh
Vestel will showcase its energy-efficient cooling products designed to prevent food waste. Deep freezers equipped with the advanced No Frost Multi Cooling System, which prevents odor mixing and provides ample storage space alongside high performance, are set to draw attention at the booth. Available in models with 9.0 cu.ft and 8.0 cu.ft of storage volume, the built-in series features advanced technologies such as Humidity Control, which keeps products fresher for longer.
The Side By Side series, featuring a stainless steel coating, will stand out with its V-Lift technology for adjustable door shelf heights and V-Shelf technology that enhances storage capacity. Other highlights include the Automatic Ice Maker, capable of producing up to 2.5 kg of ice and storing up to 4 kg, as well as Metal Cooling, VitaMod, and Bio-UltraFresh technologies that help maintain the freshness and vitamin content of food for extended periods.
Vestel’s Bio-UltraFresh system, which incorporates bio-based materials like olive pits, demonstrates the company’s commitment to reducing plastic usage and minimizing its environmental impact, ensuring a sustainable future.
Enhanced cooking experience
Vestel will also feature its innovative products that enhance the cooking experience at KBIS 2025. The Hot Air Shield technology prevents users from being exposed to hot air when they open the oven door, while the Pizza Max oven reaches a temperature of 608F, allowing users to cook restaurant quality pizzas in three minutes. The Duo Blend design, which has a modern look with its matte black color option and contrasting colors, will also be among the products exhibited.
Vestel takes the cooking experience one step further with its induction cooker featuring the state-of-the-art Pizza Max function. Specially developed for the North American market, the gas ranges make cooking a pleasant experience with a high-performance oven burner and a fan designed for consistent heat circulation.
Long-lasting and functional dishwashers
Among the products Vestel will exhibit are dishwashers featuring the innovative DirectWash technology, which ensures effective and thorough cleaning by spraying water directly onto dishes in the upper basket, especially perfect for cleaning items like tall glasses, baby bottles, jars, and shakers.
The dishwasher also includes a durable and aesthetic metal sprayer option, three-stage height adjustment for the upper basket to simplify loading and organizing dishes, and AutoDoor technology, which automatically opens the door at the end of the cycle to deliver perfect drying results. Additionally, the deep and extended bathtub design provides extra interior space, making it especially suitable for kitchens in North America.
Sophisticated solutions for laundry
Vestel will present its advanced laundry solutions, including washing machines with the Pet Hair Shield program, designed to remove pet hair effectively. Additionally, sports enthusiasts can benefit from customized washing programs and apparatus for cleaning and drying sneakers.
Vestel will also highlight its high-capacity, quiet, and efficient washing machines, along with the slimmest washing machines and dryers designed for small spaces. These appliances offer a compact yet effective washing and drying experience.
In addition, Vestel’s new 4.0 CuFt heat pump dryer, which provides maximum energy savings and superior drying efficiency, is set to impress visitors with its advanced features.