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CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:41605-20270204T113000Z@kbis.com
DTSTAMP:20260825T102923Z
DTSTART:20270204T113000Z
DTEND:20270204T123000Z
SUMMARY:Winning the AI Search Game: Modern Visibility for Kitchen &amp\; Bath
DESCRIPTION:Buyer search behavior is changing as homeowners and trade professionals use Google\, AI-generated search results\, social platforms\, reviews\, and ChatGPT-style tools to research products\, services\, and providers. This session will help kitchen and bath businesses understand how AI-assisted search is affecting visibility\, trust\, and lead generation. Attendees will learn what digital signals matter\, how to identify content gaps\, and how to make their businesses easier to find and understand online. The session will focus on practical\, non-technical steps that owners\, sales teams\, and marketers can use to adapt to changing buyer behavior.
LOCATION:N256 Presentation
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