BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Session Board//Session Board//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:41609-20270203T130000Z@kbis.com
DTSTAMP:20260825T031340Z
DTSTART:20270203T130000Z
DTEND:20270203T143000Z
SUMMARY:The Hidden Cost of Being Nice: Why Design Firms Struggle with Scope\, Profitability\, and Boundaries
DESCRIPTION:Most designers enter the profession because they love creating beautiful spaces\, solving problems\, and serving clients. Yet many firm owners find themselves trapped in a cycle of over-delivering\, undercharging\, absorbing scope creep\, and avoiding difficult conversations in an effort to keep clients happy.\nThe result is often reduced profitability\, increased stress\, team burnout\, and projects that become increasingly difficult to manage.\nIn this candid and practical session\, Reisa Pollard draws on more than two decades of experience leading a successful luxury residential design firm to explore the hidden ways people-pleasing impacts business performance. Through real-world examples and lessons learned\, attendees will discover how seemingly small decisions made to accommodate clients can gradually undermine project profitability\, team morale\, and overall business health.\nParticipants will learn how to identify common boundary challenges\, communicate expectations more effectively\, manage scope with confidence\, and navigate difficult conversations without damaging client relationships. The session will provide practical frameworks\, language\, and decision-making tools that attendees can immediately apply to their own businesses.\nThis is not a session about becoming less client-focused. It is about creating clear expectations\, protecting the value of professional expertise\, and building a sustainable business that delivers exceptional client experiences without sacrificing profitability or personal well-being.
LOCATION:N252 Workshops
END:VEVENT
END:VCALENDAR