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UID:41172-20260217T090000Z@kbis.com
DTSTAMP:20260701T025635Z
DTSTART:20260217T090000Z
DTEND:20260217T100000Z
SUMMARY:AI Marketing Revolution for Kitchen &amp\; Bath Manufacturers
DESCRIPTION:The kitchen and bath industry is experiencing a seismic shift. With 73% of B2B buyers now millennials expecting AI-powered experiences\, manufacturers who don't adapt risk being left behind by competitors capturing disproportionate market share through intelligent marketing.\nThis high-impact session delivers actionable strategies that attendees can implement immediately to transform their marketing ROI. Drawing from documented successes like Rheem's community platform generating thousands of qualified leads below target acquisition costs\, and 3M's 45% content engagement increase through AI personalization\, this presentation cuts through the hype to deliver manufacturing-specific solutions.
LOCATION:S230-E
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