EXHIBITOR NEWS

Wilsonart Teams With RetroRenovation.com for Project Boomerang

Jan 19, 2016

Put on your poodle skirts! Make some milkshakes! Stack up those 45s!  Wilsonart, a leading manufacturer of decorative engineered surfaces for 60 years, has teamed up with home design bloggers Pam Kueber and Kate Battle of RetroRenovation.com to introduce Retro Renovation® by Wilsonart, seven new colorways of boomerang laminate designs.  Developed to coordinate with both vintage materials and new products available in classic retro colors, the seven new colorways were designed to appeal to the growing number of homeowners who want to bring popular colors from the 1940s, 1950s and 1960s into their kitchens and bathrooms.

Finding small-scale, tone-on-tone, abstract pattern laminates in a variety of retro colors has been a particularly vexing problem for Retro Renovators, until now.  The new boomerang designs, part of Wilsonart’s Virtual Design Library (VDL) “Retro” category, combine with other abstract shapes in the following colorways:

 

  • Retro Renovation® First Lady Pink – A warm pink color popularized by Mamie Eisenhower in the 1950s, super popular in pink bathrooms and great for a sweetheart kitchen, too.
  • Retro Renovation® Delightful Jade – Inspired by vintage jadeite milk glass, a beloved color and collectible among retro enthusiasts. Kate used this color in her 1962 bathroom. We love it for vintage-style kitchens, too.
  • Retro Renovation® Créme Caramel – A delicious pale golden yellow background with butterscotch boomerangs. This colorway looks great with wood cabinetry.
  • Retro Renovation® Rock ‘n’ Roll Ruby – The only design that is not tone-on-tone, this one is a bold retro design inspired by diners with waitresses on roller skates.
  • Retro Renovation® Aqua Ripple – A soft, retro aqua that also plays well with blue.
  • Retro Renovation® Nostalgic Gray – A warm, relatively light gray that would work well as a neutral or with color-coordinated tiles or décor.
  • Retro Renovation® Friendly Beige – A warm, light rosy-beige also intended as a neutral.

Tapping Wilsonart’s Design Heritage

“With an ever expanding collection of curated laminate designs, our Virtual Design Library allows for beautiful, individual, customization. VDL gives the designer the opportunity to make every space unique,” said Natalia Smith, product design manager at Wilsonart. “From High Pressure Laminate designs that include footballs to folk art, and checkerboards to cherry groves, the digital design library contains something for every space or inspiration. Adding Retro Renovation by Wilsonart to our collection will expand our selection of popular retro patterns.”

“My blog is all about helping owners of midcentury and vintage homes find the products they need to get their projects done,” said Pam Kueber, publisher of RetroRenovation.com, a popular home renovation design and decorating website with more than 325,000 unique visitors each month.  “Because this market is still a niche, there’s been a real shortage of mass-market laminates available to use in retro kitchens and baths. When I learned about the flexibility of the Virtual Design Library, I knew it was a great place to offer these beautiful retro-classic colorways.”

Retro Renovation® by Wilsonart will be available online February 1. For more information about Wilsonart products, including the new Retro Renovation by Wilsonart, visit www.wilsonart.com or call 1-800-433-3222.

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