EXHIBITOR NEWS

Wilsonart Launches Antimicrobial Protection for Residential Laminate

Jan 19, 2016

Committed to developing beautiful, durable, affordable, sustainable and practical engineered surfaces that meet the demands of today’s consumers, Wilsonart, a leading manufacturer of decorative engineered surfaces for 60 years, today announced its new Wilsonart® HD® Laminate with Antimicrobial Protection.

Wilsonart HD Laminate continues to combine the most dramatic designs and textures with Enhanced Scratch and Scuff-Resistant AEON™ Technology to produce the best laminate for countertops and work surfaces. All Wilsonart HD designs now also include an antimicrobial agent that protects the surface from odor- and stain-causing bacteria, mold and mildew.

“Wilsonart is recognized for its innovative surface options with beautiful and dramatic designs and textures,” says Ricky Crow, director Wilsonart® High Pressure Laminate. “Once again, we’ve combined both art and science to create a surface option that consumers want in their home for its elegance and enhanced performance features. And new Antimicrobial Protection shields countertop surfaces from stains and odors.”

Antimicrobial Technology
Wilsonart’s enhanced antimicrobial protection is built into the laminate to protect the surface against damaging microbes.  Antimicrobial agents protect the surface from the growth of mold, mildew, and bacteria that cause odors when used for countertops and work surfaces.  Wilsonart’s Antimicrobial Protection won’t wash away or wear off, and doesn’t change the beautiful surface design and texture.

Wilsonart introduced Wilsonart® HD® in 2005 as the highest performing laminate for countertops. The company amped up performance another notch with the addition of Enhanced Scratch and Scuff-Resistant AEON™ Technology in 2009. Today Wilsonart HD designs contain both high performance features – scuff resistance and antimicrobial protection – at no additional cost.

Wilsonart HD Laminates are available now from kitchen and bath retailers and home centers nationwide. To learn more about the product and to request samples, visit www.Wilsonart.com or call 1-800-433-3222 to speak to a Wilsonart representative.

About Wilsonart

Wilsonart is one of the world’s leading manufacturers and distributors of High Pressure Laminates and other engineered surfaces used in furniture, office and retail space, countertops, worktops and other applications. The company operates under the Wilsonart®, Resopal®, Polyrey®, Arborite®, Ralph Wilson® and Durcon® brands and has achieved success through a combination of outstanding service, high-quality products and a focus on continuously redefining decorative surfaces through improved performance and aesthetics. For more information, visit www.Wilsonart.com or connect with us on Facebook, Twitter and Instagram.

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Wilsonart HD Laminate with Antimicrobial Protection