EXHIBITOR NEWS

Wilsonart Debuts 2015 Residential Laminate Collection in the “Spirit of Mindfulness”

Jan 19, 2015

Overwhelmed. Stressed. Hectic. For many individuals, the last several years have been filled with a sense of uncertainty. Fueled in part by a turbulent economy, today’s more budget-savvy and eco-conscious consumers have responded by making their homes the calm eye in the storm of life. For many, this translates to finding a spirit of mindfulness within themselves and expressing it in their surroundings. Think Balance, Comfort, Authenticity. Their home space features thoughtful selections from design choices to décor and accessories that reflect long-term value, functional aesthetics, touches of luxury, and elements of optimism as a counterpoint to the over- stimulated external environment.

Taking a cue from this zeitgeist, Wilsonart’s design team debuts 27 designs in the 2015 Wilsonart® Residential Laminate Collection that previews at the Kitchen & Bath Industry Show (KBIS), in Las Vegas January 20 to 22, 2015, Booth N2149. The collection will be available nationwide in summer 2015.

“The spirit of mindfulness is evident in residential interior design as homeowners recover from the austerity of the last few years,” says Natalia Smith, Wilsonart design manager. “While still focused on style, consumers want their home to showcase their personality. The emphasis has shifted to living in and enjoying their home, rather than improving it solely for future real estate value.”

The carefully curated collection delivers designs that achieve the luxurious look of hardwoods, exotic stones, as well as intricate patterns, bold colors and visual textures. The patterns in the 2015 home collection continue Wilsonart’s heritage of offering beautiful, affordable and sustainable surface solutions.

Wilsonart’s design group identified four key themes that bring the spirit of mindfulness to life:

  • Super Natural (7): Blanca Natira (4974K-07), Sepia Natira (4975K-07), Dusk Natira (4976K-07), Crunch (4977K-07), Henna Vesta (4978K-07), Ink Vesta (4979K-07) and Burnished Shadow (4985-38).

    • Technology touches everything these days and in the quest for the perfect combination of nature and man-made, there is a growing appreciation for “beyond” natural. The warmth of nature inspired color and complex textures celebrates our resources while providing beautiful and durable surfaces.

  • Everyday Luxury (4): Granito Amarelo (1878K-35), Trinidad Lapidus (1879K-35), Autumn Carnival (1877K-35) and Magnata (1880K-35).

    • Today’s everyday luxury reflects the appreciation of fine craftsmanship for the everyday – whether it’s using your good China dishes and silver at the dinner table or by indulging in a single decadent, gourmet piece of dark chocolate. With large-scale movement and real-life textures, these patterns bring practical opulence to the heart of the home.

  • Sticks & Stones (8): Bronzite (4971K-52), Portoro (4980K-22), Skyline Walnut (7964K-12), Walnut Heights (7965K-12), Calacatta Oro (4981-38) Santo Jade (4988-38), Santo Azul (4983-38) and Amber Sparkle (4984-38).

    • The rise of individuality has allowed consumers to embrace their genuine vision for themselves and their homes, opening up personal curation with confidence. Now we see unique and unexpected combinations of materials and design details creating highly personal expressions of style.

  • Stylistic History (8): Crisp Linen (4942-38), Classic Linen (4943-38), Casual Linen (4944-38), Gesso Tracery (4962-38), Endora (4973-38), Betty (4972-38), Orange Grove (D501-60) and Ocean (D502-60).

    • Representing a modern update on styles past, Stylistic History has a retro feel with fun patterns, unusual textures and bold colors. With a nod to simpler times, these intricate patterns and bright pops of color evoke optimism, a touch of whimsy and a promising future.

The 27 designs in the 2015 Wilsonart Residential Laminate offering are available in varying categories (Wilsonart® HD® High Definition®, Premium and Standard Laminates) and finishes (Textured Gloss, SoftGrain, Antique, Mirage, Fine Velvet Textured Finish, Quarry and Matte). For more information on categories and finishes, visit www.Wilsonart.com or call 1-800-433-3222. Wilsonart® Laminate is available at kitchen and bath dealers, home centers and local fabricators nationwide.

About Wilsonart

Wilsonart is one of the world’s leading manufacturers and distributors of High Pressure Laminates, Quartz, Solid Surface and other engineered surfaces used in furniture, office and retail space, countertops, worktops and other applications. The company operates under the Wilsonart, Resopal, Polyrey, Durcon and Arborite brands and has achieved success through a combination of outstanding service, high-quality products and a focus on continuously redefining decorative surfaces through improved performance and aesthetics. For more information, visit www.Wilsonart.com or connect with us on Facebook and Twitter.

 

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