EXHIBITOR NEWS

Wilsonart Surfaces Are Inspired by Nature but Engineered Beyond It

Jan 21, 2020

At
KBIS 2020 Rethink Possibilities at Booth #N2053

TEMPLE,
TX (January 21, 2020) –
Inspiration,
ideation and creation are all surfacing at Wilsonart, a world-class innovator of next-generation engineered
surfaces. With surfaces for everything from fine hotels to modern offices to
visionary homes, Wilsonart is always finding new ways—rethinking possibilities— to bring designers and clients trend-setting beauty as
well as groundbreaking functionality and value. At the 2020 International Kitchen & Bath Industry Show (KBIS) in Las Vegas, Wilsonart showcases
surfaces that draw inspiration from everywhere but are versatile enough to be
used anywhere – countertops, cabinets, walls, and everything in between.

“Like
vegan leather is to fashion, luxury laminates are the new aesthetic of an
awakened design world that is mindful of conservation,” said Gwen Petter,
Director of Design, Wilsonart. “We are committed to being exceptional stewards
of our planet. Our broad product portfolio is made up of designs that are
inspired by the world and nature around us and gives conscientious consumers
the gorgeous choices they are looking for.”

Gleaming Quartz, sophisticated Solid Surface, silky smooth Traceless™
and luxurious Laminate – Wilsonart invites KBIS attendees to walk through a
slab museum of surface heroes, to touch and feel them and ask themselves some
simple questions: “What is the difference between these surfaces?” “What
inspires me?” “Am I ready to rethink the possibilities?” The slab museum showcases
Wilsonart’s breadth of striking surface materials that are engineered to
perform just as beautifully as they look.

  • Wetwall, a Wilsonart Company, officially introduces
    Wetwall. With its water-proof core
    and patented technology, the European-inspired, DIY-friendly Wetwall panels
    provide an economical alternative to expensive tile or marble. Its
    easy-to-install tongue and groove system allows for groutless installation and inconspicuous
    seams, making for effortless care. Mimicking natural woods and large marble
    slabs, Wetwall patterns create classic and elegant experiences. Ideal for both
    wet and dry room applications, Wetwall can be used in areas of the home known
    for excessive moisture such as the bathroom, laundry room and mudroom. Thanks
    to easy installation using standard woodworking tools, it’s perfect for both homeowners
    and contractors. Exclusive Wetwall patterns will be available nationwide this Spring
    at Lowes.com and
    in select Lowe’s home stores. Showcased at the booth will be Lowe’s Marmafino
    pattern.
  • Award-winning Wilsonart®
    THINSCAPE™ Performance Tops
    are a European-inspired
    innovation that speak to the popularity of thin profiles. Installers love THINSCAPE Performance Tops
    because they are easier to work with than porcelain options. For consumers, they
    offer a luxury aesthetic at an economical price point. THINSCAPE
    Performance Tops
    are also engineered to be impact, scratch and moisture resistant. KBIS
    attendees can experience this for themselves on January
    21 and 22 at 11:00, 1:30 and 3:30
    when Delish
    Design gives a live, humorous cupcake decorating demonstration to illustrate THINSCAPE’S
    durability.
  • New
    quartz slabs to be previewed at KBIS and available this Spring include: Galera and Oberlin both large-scale terrazzo quartz; Hanola Grey, a
    two-toned dark grey quartz design with undertones of brown and wispy white
    veins scattered throughout; Clouds Rest, a white and grey background
    accentuated by the darker grey veining and Hamoa,
    a warm grey background with swirling white veins throughout define this
    quartz countertop design.
  • To be featured at KBIS this year is
    the new Cabinet Door Program that offers made-to-order
    cabinet doors and drawer fronts (in addition to the best-matched HPL,
    TFL Panels, and Edgeband). This new easy-to-specify program offers 20+
    inventoried designs with no minimums required. The seamlessly coordinated,
    ready-to-install cabinetry doors are ideal for kitchens, bathrooms,
    closets, and commercial casework.

Wilsonart Booth Events on Tuesday and
Wednesday

Events are
happening throughout the day at Wilsonart’s booth
#N2053. Join us
for:

  • 10:30
    TREND TALK with Designer Natalia Smith
  • 11:00,
    1:30 and 3:30 DELISH DESIGN and PERFORMANCE RECAP Live Demonstration
  • 2:30
    APPLICATION & DESIGN with Designer Gwen Petter

 

Tammy Weadock

tammy.weadock@wilsonart.com

(254) 207-3444

@tammyweadock

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About Wilsonart                                      

Wilsonart, a world-leading engineered surfaces company, is driven by
a mission to create surfaces people love, with service they can count on,
delivered by people who care. The Company manufactures and distributes High
Pressure Laminate, Quartz, Solid Surface, Coordinated TFL and Edgebanding and
other decorative engineered surfaces for use in the office, education,
healthcare, residential, hospitality, and retail markets. Operating under the
Wilsonart®, Arborite®, Bushboard™, Durcon®,
KML®, Laminart®, Mermaid™, New Leaf, Polyrey®,
Ralph Wilson®, Resopal®, Shore™, Technistone®
and Wetwall brands, the company continuously redefines decorative surfaces
through improved performance and award-winning designs.

For more
information and samples visit www.wilsonart.com or connect with us on Facebook, Houzz, Pinterest, Instagram, Twitter, LinkedIn, and YouTube.