Formica Corporation, the inventor of high pressure laminate, launches seven new Formica® Laminate patterns with Premiumfx™ finishes that address three major trends in the residential market ― Soft Stones, White Stones and Non-Traditional Materials ― while still maintaining a timeless beauty that won’t go out of style.
“Although granite continues to be popular, homeowners are expanding their material preferences to include new stone variations,” said Amy Gath, vice president of marketing at Formica Corporation. “Our latest laminate patterns are fresh, affordable and maintenance-free alternatives, making design trends accessible for all.”
Trend 1: Soft Stones
Soft Stones feature subtle veining and lyrical movement down the length of the surface. The new Flow patterns ― 6699-46 Sand Flow and 6700-46 Lava Flow ― reflect this trend by featuring a fine granular sandstone design.
Trend 2: White Stones
White Stones are commonly featured on kitchen islands, backsplashes and countertops and can be paired with other materials for a layered look. Two new laminate patterns address the White Stones trend: 6696-46 Carrara Bianco, an elegant white marble influenced by the popular 180fx® pattern Calacatta Marble, and 6697-46 Argento Romano, a gray-based neutral with taupe and beige accents that provides an alternative to pure white stone.
Trend 3: Non-Traditional Materials
As Millennials start to invest in kitchen and bath upgrades, they demonstrate individuality by experimenting with non-traditional materials such as wood, concrete and engineered stone. The new Paloma series ― 6366-46 Paloma Dark Gray, 6729-46 Paloma Bisque and 6698-46 Paloma Polar ― provides clean, modern quartz-inspired looks ideal for any space.
The seven new laminates feature the softly polished Etchings™ Premiumfx™ finish, which is etched and dappled with highlights from tiny fissures reminiscent of those found in real granite and stone.
All Formica® Laminate patterns are available with IdealEdge™ laminate edge profiles. Suitable for curved, clipped or 90-degree corner installations, IdealEdge™ decorative edges transcend the customary limitations of laminate by eliminating flat edges and brown seams.
In addition to unmatched aesthetics and performance, all Formica® Laminate patterns are designed to minimize environmental impact. Each pattern is certified under the Forest Stewardship Council (FSC®) and the GREENGUARD Certification Program (including a GREENGUARD Certificate of Compliance Gold).
Formica® Laminate patterns with Premiumfx™ finishes are approximately $18 per square foot installed (price varies based on geographic location and edge treatment option) and are available through national home centers, such as Lowe’s® Home Improvement and The Home Depot, as well as independent kitchen and bath retailers. Customers can search by zip code or city on www.formica.com to find their nearest retail location.
About Formica Corporation
Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com or call 1-800-FORMICA™.
About Formica Group
Formica Group is a global group of companies consisting of Formica Canada Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Skandinavien AB, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd. and Homapal GmbH, among others. The Formica Group of companies is part of the Laminates & Panels division of Fletcher Building.
Formica®, the Formica® Anvil Logo, Radiance® Collection and 180fx® by Formica Group are registered trademarks of The Diller Corporation.
1-800-FORMICA™, IdealEdge™ by Formica Group, Premiumfx™ by Formica Group and Etchings™ Collection are trademarks of The Diller Corporation.
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