EXHIBITOR NEWS

SMEG TO EXHIBIT NEWEST INNOVATIONS AT KITCHEN AND BATH INDUSTRY SHOW

Jan 31, 2022

Leading Italian Appliance Manufacturer to Showcase Latest Coca-Cola Partnership, Updates to Professional Style Range and Refrigeration Collections and More

New York, NY – JANUARY 2022 – Leading appliance manufacturer SMEG, known for their Italian heritage, classic style, and advanced technology, will display state-of-the-art innovations, and exciting collection updates at this year’s Kitchen & Bath Industry Show (KBIS) in Orlando, Florida from February 8th – 10th; booth #W1573.

A selection of SMEG’s latest launches will be showcased, including the Unity and Iconic Refrigerators, a result of the brand’s recent partnership with The Coca-Cola Company. The collection features two uniquely-designed refrigerators, one to honor the 50th anniversary of Coca-Cola’s iconic Hilltop television commercial, and the other portraying a classic Coca-Cola look.

Additionally, SMEG’s newest line of ranges, the Professional Style Range Collection, will be showcased. Built for passionate culinary enthusiasts and novice home cooks alike, the products feature classic styling, four-to-six burners, a powerful 18,000 BTU brass burner, and cast-iron grates with a newly-integrated resistance feature, allowing users to slide cookware around without spills and scratches.

SMEG will also debut the newest addition to the Pro-Style Range Collection: an induction cooktop iteration. The offering embraces the latest cooking trends with a contemporary design, and includes four-to-five cooking areas, nine cooking levels, and a booster function for high cooking precision and temperature maintenance, as well as permanent pot recognition, and rapid heating speed. Unique to the lineup is the meat probe that guarantees the best cooking results, and detects the exact temperature within cooked food, with the ranges available in 30 and 36-inch widths.

The brand is also further entering the premium, luxury segment of cooling, with a built-in luxury refrigerator suite on display. The new lineup will showcase unique functionality and design elements, including a TFT display with control settings, function control, ice-maker, LED lights, a dual-zone feature that allows users to regulate the temperature separately for the fridge and freezer, and a shopping function that gives the ability to decrease temperature for a period of time to rapidly cool newly-bought groceries, thus preserving them for longer.

SMEG will also exhibit a variety of reinvigorated built-in classic wall ovens featuring several enhancements to aesthetics and functionality, including pro-style knobs, LCD Display, and a self-cleaning feature, along with SMEG’s latest dishwasher line, which offers varying levels of differentiation based on consumer needs. The updates to the lineup include a renewed door design with more spacious, flexible baskets, and a redesigned detergent dispenser.

Company representatives will be on-site to share information on recent advancements, cutting-edge technology, and signature designs. Attendees looking to schedule an appointment, please contact: smeg@5wpr.com.

“SMEG is excited to be back at KBIS this year to unveil the brand’s latest innovations, particularly the one-of-a-kind partnership with The Coca-Cola Company, and product launches and updates that make our unique offerings even more functional, and user-friendly,” states Paul McCormack, SMEG USA’s National Sales and Marketing Director. He continues, “from our refrigeration technology, to the new induction ranges, we’re continuing to evolve our lineup of large appliances, and look forward to sharing the latest innovations with the industry.”

For more information on SMEG, please visit www.smegusa.com.

About SMEG
Established in 1948, SMEG, whose name is an acronym for “Smalterie Metallurgiche Emiliane Guastalla,” roughly translated as “Metal Enameling, Guastalla, Emilia,” remains a proudly-Italian and family-owned-and-operated company. Renowned the world-over for creating beautiful kitchen products that combine technology and style, SMEG makes kitchen appliances that are high-performing, packed with useful features, and crafted from quality materials. For more information, visit www.smegusa.com. Customers and trade professionals are invited to engage with SMEG on Facebook and Instagram.

About NKBA & KBIS
The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design & Construction Week ® (DCW). With nearly 50,000 members in all segments of the kitchen and bath design and remodeling industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful, and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead, and empower the kitchen and bath industry through the creation of certifications, specialty badges, marketplaces, and networks.

Media Inquiries:
5W Public Relations
Tel: (212) 999-5585
SMEG@5wpr.com

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