EXHIBITOR NEWS

SMEG BRINGS HIGHLY ANTICIPATED FAB32 REFRIGERATOR TO THE UNITED STATES

Jan 13, 2016

SMEG, the Italian appliance manufacturer famed for its classic style and advanced technology, has introduced the FAB32, a ‘50s Style Bottom Freezer Refrigerator, to the U.S. market.

Since the launch of SMEG’s Retro ‘50s Style collection, the appliances have quickly become a customer favorite with their vintage charm, bright colors and modern features.  In response to the success of the FAB32 across Europe, Australia and more, SMEG has commenced selling the refrigerator in the U.S. market.

The FAB32 retails for $2,999 and is available in eight vibrant colors and boasts many high-tech features, including two adjustable thermostats.  The refrigerator portion (8.2 cubic feet) has three adjustable glass shelves, interior light and bottle shelf.  The freezer portion (3.5 cubic feet) is frost free and contains two drawers and one compartment with a pull-down flap.

“Knowing how to combine technology with style is a key component in creating products that become truly iconic,” states Vittorio Bertazzoni, CEO of SMEG. “We are very excited to bring this celebrated product to the states as fans of the brand in the U.S. have been interested in purchasing this product for years.”

SMEG’s complete line of large and small appliances is currently available for sale in the United States. For more information and a list of SMEG retailers, please visit the SMEG USA website at www.smegusa.com; follow the company on Facebook or Instagram.

About SMEG

SMEG is an Italian domestic appliances brand, producing beautiful products that combine technology and style for consumer who follow design and its evolution. SMEG expresses the “Made in Italy” style by flawlessly combining design, performance and attention to detail. Distinctive appliances are born from collaboration with leading architects around the world. Every new product is, for SMEG, a handmade special, born from a design studio where form, ergonomics and function have been carefully studied. For more information, visit www.SMEGUSA.com.

Contact Information:

Katelyn Yannie

Kyannie@5wpr.com

646-843-1815

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