EXHIBITOR NEWS

New 180fx® Granite Patterns Add Rich Detail and Drama to Kitchens

Jan 31, 2014

Formica Corporation, the inventor of high pressure laminate and the first to pioneer large-scale laminate design, adds four sweeping exotic granite patterns to its best-selling 180fx® Collection.

 

“The new 180fx® patterns reflect some of the most stunning granite options on the market,” said Amy Gath, vice president of marketing at Formica Corporation. “Using advanced printing technology, we authentically replicated each beautiful detail in true scale ― capturing the high-end look homeowners desire without sacrificing the maintenance-free and affordable nature of laminate.”

 

The 2014 180fx® introduction includes:

 

3546-46 River Gold in Etchings™ Finish: An inviting creamy-white granite with linear veins of gold and gray highlighted by chocolate-brown crystals. One of the most desirable granites, it reflects the trend toward light and white sophisticated stone. The Etchings™ finish enhances the “river-like” quality of the pattern with its light linear movement.

 

3547-RD Lapidus Brown in Radiance® Finish: A versatile and timeless granite that features vibrant gold tones and rich iron veining highlighted by creamy white crystals and gray and black pebbles. Its rich color palette will coordinate with a variety of cabinetry, from light golden maples to cherry to antique black. The Radiance® finish highlights the crystalline structure.

 

3548-RD Magma Black in Radiance® Finish: A dramatic stone that lives up to its name, each slab appears as if liquid lava has been poured over it. Rivers of gold, gray and rust ― highlighted by pure white crystals ― create a bold pattern. The Radiance® finish deepens the black background and accents the pebbles and crystals.

 

3549-RD Red Dragon in Radiance® Finish: An exotic and alluring rich red with dramatic veining and gray crystals. The Radiance® finish intensifies the color and complements the crystalline structure.

 

All 180fx® patterns are available with IdealEdge™ laminate edge profiles. Suitable for curved, clipped or 90-degree corner installations, IdealEdge™ decorative edges transcend the customary limitations of laminate by eliminating flat edges and brown seams.

 

In addition to unmatched aesthetics and performance, all 180fx® patterns are designed to minimize environmental impact. Each pattern is certified under the Forest Stewardship Council (FSC®) and the GREENGUARD Certification Program (including a GREENGUARD Certificate of Compliance Gold).

 

The 2014 180fx® patterns start at $21 per square foot installed (price varies based on geographic location and edge treatment option) and are available through national home centers, such as Lowe’s® Home Improvement and The Home Depot, as well as independent kitchen and bath retailers. Customers can search by zip code or city on www.formica.com to find their nearest retail location.

 

About Formica Corporation

Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com or call 1-800-FORMICA™.

 

About Formica Group

Formica Group is a global group of companies consisting of Formica Canada Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Skandinavien AB, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd. and Homapal GmbH, among others. The Formica Group of companies is part of the Laminates & Panels division of Fletcher Building.

 

Please Note:

Formica®, the Formica® Anvil Logo, Radiance® Collection and 180fx® by Formica Group are registered trademarks of The Diller Corporation.

1-800-FORMICA™, IdealEdge™ by Formica Group, Premiumfx™ by Formica Group and Etchings™ Collection are trademarks of The Diller Corporation.

©2014 The Diller Corporation

A Fletcher Building Company