EXHIBITOR NEWS

Native Trails Expands, Re-Brands and Launches Next Generation Website

Dec 2, 2013

Native Trails, innovative creators of kitchen, bath, furniture and home décor products using sustainable materials and artisan crafted methods, is re-branding, expanding and growing its product offerings. The company boasts a fresh, new logo and an updated, enhanced website. In addition, the company will move its headquarters to a larger facility in the next few months which will be renovated using green, sustainable materials including Native Trails’ kitchen and bath products, as well as their upcoming collection of new office furniture such as copper topped tables and reclaimed wood desks.

 

Native Trails’ next generation website (www.nativetrails.net) features clean visual graphics and incorporates a user friendly, faster site. Advanced capabilities include an enhanced Design Gallery, blog, incentives for the trade community, a showroom finder and a direct link to their new online store filled with artisan-made accent products and talavera tile. The enhanced Design Gallery will feature inspirational photos with Native Trails’ products – many of which will be promoted through social media outlets.

 

Designers and builders can also join Native Trails’ trade program to gain access to resources and find out about the latest promotions. Other highlights include recommendations of related products and ideas for pairing Native Trails’ lifestyle items with their selection of kitchen and bath products. Advanced Wish List functionality will also entice people to save and share their favorite products in the online community.

 

“This is an exciting time for Native Trails,” said Naomi Neilson Howard, founder and CEO of Native Trails. “We are growing exponentially and it’s great to see the evolution of our brand. Our new and improved website offers users a more streamlined way to experience all that Native Trails has to offer, as well as participating in the creative process. Two of my favorite elements include our new updated Design Gallery where we will share inspirational photos showing how top designers have incorporated our products in their projects, and our new blog which will share the story behind our products, offer design tips and encourage feedback within the community.”

 

Native Trails has also recently launched a new collection of handmade, 100 percent recycled copper lifestyle items for the home and office, as well as gift items also available exclusively through their online store at nativetrails.net. Select items are also part of Native Trails’ Share the Love campaign to benefit CASA for Children (Court Appointed Special Advocates), a nationwide non-profit foundation that helps abused and neglected children. With the purchase of select items, 20 percent will benefit the non-profit foundation.

 

About Native Trails Native Trails, a privately owned business based in San Luis Obispo, California, has produced high quality, artisan crafted kitchen and bath fixtures and home décor for over 16 years. Naomi Neilson Howard, Native Trails’ founder and CEO, established the company to pair the stunning copper craftsmanship she discovered in her travels through Mexico with contemporary design and sustainable business practices. The company’s artisan creations are showcased in more than 1,300 showrooms in the U.S. and Canada. Native Trails is a favorite destination for not only consumers, but also designers, builders, and architects, based on several points of differentiation: category-defining designs, high product quality, use of recycled and sustainable materials, and excellent customer service. Native Trails also recently received the prestigious GREEN GOOD DESIGN award for their Bordeaux Wall Mount. For more information, contact Native Trails at 800-786-0862 or visit www.nativetrails.net.