EXHIBITOR NEWS

Murals and Metal Debut

Mar 6, 2014

Large-scale graphics and rough-hewn metal head the new product lineup

 

ATI Decorative Laminates introduces life-sized Murals to its FusionTech product line, in which images and colors are embedded into wall surfaces. While the company has created murals by request, they are now offering a stocked mural program open to all customers.

 

“Customers gravitate toward our ability to create large-scale, custom surfaces,” says ATI President Tara Burgio. “The advantage of our FusionTech Murals is the ability to incorporate logos and other branding elements into the design, while retaining durability.”

 

FusionTech is graphics driven, and any image – stock or custom – can be imbedded into the substrate. Initial substrate options for FusionTech Murals include metal, wood, FRP, glass, tile and fabric, with the potential to expand into other surfaces.

 

Because FusionTech embeds images into the surface instead of applying them to it, it produces an extremely durable product. FusionTech Murals are resistant to stains, scratches and chemicals, making them ideal for retail environments.

 

NuMetal – Shingles Addition

NuMetal, a high pressure laminate with a thin metal surface, was the company’s first product line introduced in 1979. Through the years it evolved from two-dimensions to three-dimensions, and has grown to include aluminum, stainless steel and copper substrates in more than 60 patterns and colors.

 

In 2014 NuMetal adds Shingles, a modern take on traditional cedar-shake siding. Created using aluminum, detailed embossing mimics the striations of hand-split, cedar shake shingles. The effect is traditional meets modern. It combines the rough-hewn texture of wood with the contemporary feel of metal.

 

Shingles are stocked in antique pewter and stainless aluminum finishes, although they can be special ordered in any of the 12 colors in the NuMetal collection. The finish is lacquered for chemical and scratch resistance. Shingles come in 4’ x 8’ sheets.

 

“NuMetal has an enduring appeal with customers,” says Burgio. “2014 marks our 35th year of selling it in the U.S.”

 

About ATI Decorative Laminates

ATI Decorative Laminates is the leader in innovative laminate surfaces for the hospitality, contract and retail markets. Based in Greensboro, N.C., ATI designs and manufactures wall coverings, ceiling tiles, backsplashes and trims in every substrate from thermoplastics and FRP to glass and wood. The company’s focus on leadership, customer service and cutting-edge technology earned it ISO 9001:2008 and ISO 14001 certifications. For more information, visit www.AdvTechnology.com. Connect with ATI via Facebook, Twitter or Pinterest.