Merillat Cabinetry to return to KBIS with a renewed brand and product offering
Merillat Cabinetry has announced their return to KBIS this year where they will introduce a large new launch of products, a renewed brand presence, and an unprecedented level of commitment to their customers. “Orville Merillat used to say, ‘Do your best and then some.’ This launch is our ‘then some,’” said Dan Smith, Product Development Director, Merillat Cabinetry.
The new products shown at KBIS feature six new door style offerings and seven new color options and combinations for the Merillat Classic® product line. Some of the highlights include the new Bayville door style with a “pillow-like” edge; a new Dusk color – a deep, dramatic finish that adds a striking choice to the Merillat® cabinetry lineup; and Kona on Oak, a darker finish meeting a resurging interest in Oak. A number of new and highly anticipated storage products and design solutions will also be made available for preview during the show. In addition to Merillat Classic, their cornerstone line, Merillat Cabinetry will also be displaying products from Merillat Masterpiece®, their premier line.
Along with new products, Merillat’s ability to quickly supply customers with their orders will be featured. “Our ability to ship built-to-order cabinets in as little as five days from receiving the order is a big deal,” said Jonathan Klinger, Vice President of Marketing, Merillat Cabinetry. “It’s a fact we are proud to share.”
“KBIS will be an extraordinary statement for our company,” said Rick Roetken, President, Masco Cabinetry. “Business is strong, we have a lot of momentum on our side, and we’re ready to show the world what we’ve been up to. We’ve spent the last two years listening, working, and building. This is a long-awaited public unveiling of those efforts as we work to build relationships one handshake at a time. Relationships make up the Merillat community. Together, we are ‘America’s Cabinetmaker.’”
As a part of the extensive process to rejuvenate their brand, Merillat Cabinetry turned to their entrepreneurial and innovative history and its visionary leader, Orville Merillat. His story and philosophy have become foundational to the brand’s DNA. To bring this heritage to life, in the booth itself, you’ll be able to walk into one of the first kitchens Orville built by hand, which was finished by Ruth. This history will all be surrounded by everything new and extraordinary about the company, the people, the products, and the passion.
Merillat Cabinetry will be located at booth N2343. More information regarding their brand refresh can be found on Merillat.com. KBIS will be co-located with IBS in Las Vegas, February 4-6, 2014.
About Merillat Cabinetry Merillat Cabinetry creates sensible products for the kitchen, bath, or entire home. Founded in 1946 by Orville Merillat, the company’s success is built upon an unyielding commitment to customers, a dedication to a community of dealers, designers, and builders, industry-changing innovations, and cabinets that ship in days – not weeks.