EXHIBITOR NEWS

MarketNet Booth About Spiffs Generates Over 200 Interviews

Apr 10, 2015

MarketNet Division of Interline Creative Group, Inc., one of the leading spiff program administrators in the country, interviewed over 200 designers, architects, showroom managers, builders and other kitchen and bath professionals at KBIS 2015. According to Bernadette Hewlett, Program Director for Spiffs at MarketNet, that information will be extremely valuable to people who are involved in spiffs.

“Spiffs can be cash or ‘points’ redeemable for merchandise. For example, for one point programs we administer,” Jim Nowakowski, the President/CEO of MarketNet, “70% of the participants said they liked being rewarded for their purchases and the quality and variety of their rewards.”

“Research has found that participants in some spiff programs we’ve managed purchased about 25% more from the sponsoring manufacturer because of the spiff program,” Nowakowski says. Motivation is a key issue, happy employees build happy customers.

From a manufacturer’s point of view a sales curve measurably goes up with a spiff. Contractors take them because they help their bottom line.

MarketNet makes sure programs are run smoothly; submittal paperwork is easy and correct; participants are motivated, checks are issued promptly and questions answered quickly. MarketNet administers spiff programs for a variety of top K&B industry leaders.

MarketNet is involved in numerous manufacturer spiffs, and has established a benchmark of performance that raises the bar in this incentive program tactic. “We really believe in personal service – not automated response,” says Hewlett. “And our record proves it. We have a 99.9% satisfaction record with our participants, which make our manufacturer clients very happy!”

The report from the interviews will be available this summer. For information, contact MarketNet.

About MarketNet

MarketNet Division of Interline Creative Group, Inc., is a leading business-to-business hybrid marketing company based in Palatine, Illinois. In business since 1990, the company and its division provide customized services to help clients run their businesses, including: advertising, public relations, research, spiff and loyalty programs, fulfillment, distribution, list maintenance, lead follow-up, and other services such as graphic design, branding strategies and more.

For more information about MarketNet Division of Interline Creative Group, Inc. at KBIS, visit www.interlinegroup.com or call 847 358 6884.

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