Debuting at KBIS 2014 from Amerock® Hardware is The AmerockNOW collection curated by acclaimed designer Eric Cohler which captures the latest trends across the country for what’s happening “NOW” in regional styles. The collection features refreshed styles and exciting new finishes that blend with both traditionally styled interiors as well as more contemporary décors.
For many people, choosing cabinet hardware can be a confusing and arbitrary process. Amerock invited Eric Cohler, a designer who’s a regular presence on the pages of Elle Décor, House Beautiful and many other publications, to cast his artist’s eye on its collections and categorize them into themed groups that clearly communicate a specific design aesthetic. The resulting AmerockNOW program makes picking hardware easy.
Cohler personally reviewed Amerock’s most popular collections and identified the hallmarks of regional design trends that would guide their inclusion in the appropriate AmerockNOW class. Now consumers easily can match their personal style with Amerock’s extensive hardware catalog, which spans traditional motifs; ornate, classical designs; clean-lined modernism; versatile transitional pieces; and trendy eclectic accents.
The descriptive names of the eight AmerockNOW families—#BiCoastal, #NortheastHome, #Heartland, #LondonUndone, #Lodge, #PhoenixRising, #LAExperience and #CityBeat—intuitively connect with customers who are looking for a hardware style that resonates with their own home décor.
Cohler’s comments on the hardware reveal his thinking on how specific designs fit into the AmerockNOW categories:
– On Stainless Steel Knob (#CityBeat): “I’ve never seen anything like this! Very nuts-and-bolts. It works well in the #CityBeat collection because it could be seen as a fire hydrant—which is kind of fun.”
– On Padma (#PhoenixRising): “The interlocking diamond pattern looks like a Native American design, and the texture of the piece reminds me of a woven basket.”
– On Angouri (#BiCoastal): “A sea anemone—that’s the impression I get from the knob. And the curvy drawer pull resembles a mollusk. These are just right for #BiCoastal.”
AmerockNOW simplifies selecting cabinet hardware for consumers and professional designers alike. It debuts at the 2014 Kitchen and Bath Industry Show in Las Vegas.
Founded in 1929, Amerock is headquartered in Mooresville, NC. For additional information, visit the company website at www.amerock.com or call (800) 619-9559.
About Amerock® Hardware:
Amerock markets and distributes decorative hardware solutions for the kitchen, bathroom and throughout the home that inspire, coordinate and express personal style. Founded in 1929, Amerock is headquartered in Mooresville, NC. For additional information on the company, visit the company website at www.amerock.com or call (800) 435-6959.
NEWS CONTACT: Michele Zelman, Cherry Leaf Communications, Ltd., 718-859-6766, firstname.lastname@example.org