FOR IMMEDIATE RELEASE
Elkay and Cosentino North America Join the KBIS 2018 Hard Hat Media Tour
Submissions for Non-Sponsored Tour Stops Now Open
KBIS 2018 Registration Opens August 1
(Alpharetta, Ga.) – July 25, 2017 – The 2018 Kitchen & Bath Industry Show (KBIS), the destination for kitchen and bath design professionals, announced today that Elkay will join the 2018 KBIS Hard Hat Media Tour as the official tour sponsor, and Cosentino North America will serve as the media tour breakfast sponsor. Both brands will receive a stop on the tour that welcomes select media to the KBIS show floor before doors open on day one, January 9, 2018.
“KBIS is always a highlight of the year, and Elkay is very excited to host the Hard Hat Media Tour at KBIS 2018,” said Molly Pajauskas, director, marketing — plumbing products for Elkay Manufacturing. “We look forward to interacting with members of the media and other kitchen and bath professionals to share the innovative sinks and drinking water products we’ll be showcasing this year. The entire event is an amazing opportunity to connect on the future of kitchen innovation & design.”
The KBIS 2018 Hard Hat Media Tour will give nine exhibitors the chance to preview a new product or innovation to up to 20 select industry media. To apply to participate in the tour, KBIS exhibitors can complete the media tour online application. Applications will be accepted through September 13, 2017. Non-sponsoring exhibitor participants are selected through a brand-blind review by participating media.
“At Cosentino we are always thinking about anticipation and innovation. For us, KBIS 2018 represents an amazing opportunity to share what we are passionate about and show our beautiful new and existing Silestone and Dekton products,” said Massimo Ballucchi, marketing director, Cosentino North America (CNA). “We are excited to host the Hard Hat Media Tour breakfast; this will allow us to connect with the media and professionals to learn, share and keep adding value to the growth of the design and architecture world.”
“KBIS is where the kitchen and bath industry debuts new products for the New Year. The KBIS Hard Hat Media Tour is truly a ‘first look’ for our media to see what’s new and uncover the best of what our industry is bringing to market,” said Suzie Williford, vice president of industry relations for the National Kitchen and Bath Association, which owns KBIS.
“The Hard Hat Media Tour continues to be one of the most anticipated KBIS programs. We’re exposing our valued media contacts to the newest kitchen and bath products of the year, and it’s happening first at KBIS,” said Brian Pagel, senior vice president, Emerald Expositions. “We’re proud to be the show that creates connections between the kitchen and bath industry’s top brands and key media.”
KBIS is owned by the National Kitchen and Bath Association.
KBIS, in conjunction with the National Kitchen and Bath Association (NKBA), is an inspiring, interactive platform that showcases the latest industry products, trends and technologies. KBIS is the voice of the kitchen and bath industry and has been for 50 years.
Early in 2013, the National Kitchen and Bath Association (NKBA) and National Association of Home Builders (NAHB) announced an agreement to co-locate the Kitchen & Bath Industry Show (KBIS) with the International Builders’ Show (IBS) in Las Vegas, Nev. in February 2014 under the banner of Design and Construction Week®. The mega-event will return Jan. 9-11, 2018, in Orlando. Kitchen and bath brands that have participated in both shows can continue to choose to exhibit in the KBIS or IBS hall. One pass will provide access to both exhibits. NKBA and NAHB will continue to produce separate educational programming and special events.
KBIS is operated by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.5 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve.
More information about KBIS can be found at www.kbis.com.
About the National Kitchen and Bath Association and the Kitchen & Bath Industry Show
The National Kitchen and Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design and Construction Week ® (DCW). With nearly 14,000 member companies representing tens of thousands of members in all segments of the kitchen and bath industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creations of certifications, marketplaces and networks. For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522).
KBIS® and NKBA® are registered trademarks of the National Kitchen and Bath Association.
Contact: Beth Meiklejohn Lauren Bollinger
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