EXHIBITOR NEWS

Seeking Sustainable Design Pioneers, Electrolux Unveils Conscious Ambassador Program at KBIS

Jan 17, 2020

The program invites interior designers to join a like-minded
community and commit to helping consumers make sustainable choices for their
homes and lives.

Las Vegas, NV
Kitchen & Bath Industry Show, Electrolux Booth #N2346 – January 17, 2020 10
a.m. ET – Electrolux, a global
leader in premium home appliances, invites interior designers to join in its
mission to shape living for the better through its new Conscious Ambassador
program. The full program debuts at the Kitchen & Bath Industry Show
alongside Electrolux’s new kitchen suite unveiling at the Electrolux “Small
Changes. Big Transformations.” event on January 21 from 3 to 4 p.m. PT in booth
#N2346.

Electrolux Group has embarked on a
mission to further its sustainability leadership through four ambitious
sustainability targets to reach by 2030: making its business circular and
climate neutral, making sustainable eating the preferred choice, extending the
life of textiles, and removing pollutants from the home. Electrolux recognizes
that even small changes in how we eat, cook, clean, shop, and work can lead to
big transformations for our world. The Conscious Ambassador program will unite
like-minded designers into an eco-conscious community to amplify the message
that sustainability starts with the choices we make. Interior designers play an
influential role in making desirable experiences more sustainable for today’s
families by creating spaces that inspire them to live better.

When designers apply to become an
Electrolux Conscious Ambassador, they’ll be invited to participate in education
opportunities, social media influencer programs, case studies, designer
profiles, and much more. To inspire sustainable kitchen designs, Electrolux is
giving away a new Electrolux Kitchen Suite to one Conscious Ambassador, to be
used in a showroom, their own home, or a client project. Designers can enter
for the giveaway by submitting an entry explaining why they want to become a
Conscious Ambassador and how they’re making sustainable choices through their design
portfolio. Electrolux will review applications, and select a winner who exemplifies excellence in design with an eye towards sustainability.

All Electrolux Conscious
Ambassadors will receive an e-badge to indicate their commitment to sustainable
design to their clients. Electrolux will select one designer from the
participating community every other month to be featured as a premier Conscious
Ambassador with a profile in the Electrolux Newsletter. A premier Conscious
Ambassador exemplifies excellence in design and eco-conscious ideas through
their kitchen designs, innovative uses of materials or new conscious practices,
along with their participation in the Electrolux community. These standout ambassadors
will be highlighted across Electrolux’s platforms as a design leader and will receive
the following exclusive benefits:

  • A written
    profile in the Electrolux newsletter and social media highlight from Electrolux
  • Conscious
    Ambassador e-badge for their website and a premier Conscious Ambassador plaque
    for their showroom or storefront
  • A local news
    release toolkit to announce their status to clients
  • Partnership
    program benefits
  • The
    opportunity to collaborate with Electrolux for events and editorial
    opportunities

“Electrolux has committed to
shaping living for the better by designing appliances and solutions that
support our consumers in making small changes toward more sustainable living,
like with our TasteLock™ Crisper drawers that preserve produce longer for less
waste,” said Amie Guy, vice president of marketing, Electrolux North America. “Electrolux
Conscious Ambassadors are the design influencers who embody this commitment and
creativity in the kitchen. By building this community and distinction,
Electrolux hopes to inspire designers and homeowners as they collaborate on the
next generation of conscious homes.”

Designers can learn more about the
program at KBIS during Electrolux’s “Small Changes. Big Transformations.” event. In addition to unveiling the new kitchen suite, the event will
include education about sustainable cooking practices and food samples from
zero waste chef and author Max La Manna, as well as
design inspiration from award-winning designer SusanHill.

To learn more about the new
Electrolux kitchen suite and the Conscious Ambassador program at KBIS,
designers can RSVP to “Small
Changes. Big Transformations.” at KBIS on January 21 from 3 to 4 p.m. PT in
booth #N2346.

For more information about the Electrolux
Conscious Ambassador program, visit www.electrolux.com/ambassador.

For more information about
Electrolux visit www.electroluxappliances.com.

About Electrolux

Electrolux shapes living for the better by reinventing taste, care,
and wellbeing experiences, making life more enjoyable and sustainable for
millions of people. Leveraging its Scandinavian heritage, Electrolux creates
products that are award-winning for sustainability and design. As a leading
global appliance company, Electrolux places the consumer at the heart of
everything they do. Through the vast brand portfolio including Electrolux, AEG,
Anova, Frigidaire, Westinghouse, and Zanussi, the company sells more than 60
million household and professional products in more than 150 markets every
year. For more information go to www.electroluxgroup.com.