Clarke Products is stepping into the consumer spotlight with a new line of cast solid surface acrylic resin based baths. A well established brand within industry circles as a leading, private-label manufacturer to popular household brands like Whirlpool®, Ferguson®, Eljer® and American Standard®, the new line of solid cast acrylic baths will be targeted direct to end-users and specifiers under the Clarke Architectural brand.
The solid cast acrylic baths are free-standing/island units with a stunning sculptured elegance, natural stone-like finish and velvety smoothness that makes them the focal point of any bath décor. While a new, emerging market, the Clarke line of solid cast baths has quickly established itself as one of the category leaders on the strength of its unique styling, assortment of acrylic bath options, museum-grade quality, and industry best value.
Unlike most of the industry that has elected to follow a conservative design approach to the new solid cast category, Clarke has embraced a more compelling design vision. “There are a lot of similar products out there,” said Don Clarke, President and founder of Clarke Products. “There is a need in this industry for unique design and we want the Clarke Architectural brand to reflect design innovation.” To that extent, Clarke has supplemented its in-house design and development with the expertise of world-class architects. Select styles in the Clarke Architectural family are signature editions of these renowned design experts.
The Clarke line of solid cast acrylic bath products also includes shower pans and lavatories. All components are built for easy-care and a lifetime of durability thanks to Clarke’s 30-years of manufacturing expertise. That expertise gives Clarke Products another distinct advantage over its competitors…value.
Most manufacturers position their solid cast acrylic bath line as a high-end, specialty product class. Price points reflect the upscale look, often exceeding $10,000 per unit. Clarke Products has always provided its customers with exceptional value built on economy of scale. Clarke Architectural will adopt that formula to expand its customer base. “We should be able to make this product class affordable to a wider audience and that’s good for everyone,” said Don Clarke.
The Clarke Architectural line will be on display for everyone to see firsthand at the Kitchen&Bath Industry Show in Las Vegas February 4-6. Visit Clarke Products at Booth N173 in the Las Vegas Convention Center.