Bluewater showcases product line-up at KBIS 2018, launches clean drinking water movement

Jan 8, 2018

Leading water purification solutions innovator company commits to building planet-wide movement to bring cleaner water to everyone and tackle reliance on single-use plastic by leveraging the unsurpassed clean water delivery efficiency of its unique range of premium purifiers for home and business

ORLANDO, FL –  Bluewater is excited to be returning to the Kitchen and Bath Industry Show Show in Orlando, Florida, which serves as the voice of the industry showcasing the latest products, trends and technologies. From January 9 – 11, Bluewater will demonstrate its premium products that deliver unmatched purified water delivery efficiency as well as detail its efforts to build a planet-wide movement to provide clean water access to everyone and end reliance on single-use plastics.

“We will use the KBIS mega-event to show visitors to the industry’s leading expo Bluewater’s complete model range of water purification products, including Bluewater’s compact, direct-flow Pro and Spirit water purifiers that harness the company’s patented second-generation SuperiorOsmosis™ technology,” said Bluewater U.S. sales chief, Lin Guo The Bluewater SuperiorOsmosis™ technology delivers unmatched purification efficiency, operating capacity and service life giving users up to a stunning 6,912 liters of direct-flow water a day from the faucet.

Bluewater SuperiorOsmosis™ resolves the criticism thrown at traditional RO technology that it generates more waste water than clean drinking water. Bluewater’s technology removes contaminants such as toxic metals, chemicals, pharmaceutical residues, micro-organisms and other harmful substances and particles down to 0.0001 microns while also slashing the reject water stemming from the filtration processes.

Bluewater is also leveraging KBIS to promote a strategic push to fast-track wider public access to purified drinking water and disrupt reliance on single-use plastic bottles. Bengt Rittri, the Swedish environmental entrepreneur behind the Stockholm-based company, said Bluewater wants to reimagine point-of-use water delivery, not least because a pre-Christmas pan-U.S. survey by the company shows the majority of Americans (56%) worry their drinking water contains harmful contaminants like lead, bacteria, carcinogens, and plastic.

“We aim to harness human ingenuity to provide more people globally with on-demand clean drinking water in ways that will help bring an end to the need for throwaway plastic bottles,” Rittri said. He added the health of the planet demands imaginative thinking to halt the vast tide of plastic waste that sees over one million plastic bottles being sold every minute and less than nine percent recycled.

“Thanks to our SuperiorOsmosis™ technology, Bluewater can generate unsurpassed amounts of water at source that ends the need for long-distance transportation and plastic bottling,” Rittri said. He noted how Bluewater has shown the sustainability credentials of its products at a series of public events in 2017, including supplying on demand pure water to teams and the general public during the 2017 America’s Cup in Bermuda and during the 2017 – 2018 Volvo Ocean Race.



The voice of the kitchen and bath industry for over 50 years, the Kitchen & Bath Industry Show (KBIS) is the industry’s leading expo and conference focused exclusively on the kitchen and bath market. Taking place alongside the International Builders’ Show, no other event provides unparalleled access to the latest products, trends and technologies shaping the broader residential design and construction industry.

Visit the Bluewater Team at Booth S 4091 #NoSingleUsePlastics


About Volvo Ocean Race and America’s Cup

The Volvo Ocean Race starts on October 22 from Alicante, Spain. The yachts will have stop-overs in 10 ports, including Cape Town, Hong Kong, Melbourne, Auckland, Itajaí, Newport, Rhode Island, Cardiff, Gothenburg and The Hague.  During the 2017 American’s Cup races on Bermuda, Bluewater supplied the 100-strong Swedish Artemis team and support staff with a rainwater harvesting system that met their daily needs for drinking water. During the four weeks of the America’s Cup finals, Bluewater public water stations saved the equivalent of some 250,000 plastic water bottles from being used.


About Bluewater

Bluewater helps people and businesses to benefit from cleaner, healthier tap water generated by the company’s state-of-the-art water purifiers innovated with love in Sweden that remove virtually all pollutants, from toxic metals and chemicals to lime-scale. www.bluewatergroup.com


Media Contact:

David Noble
Head of Communication and PR
+44 7785 302 694



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